Hatswork Round-Up: August 25, 2016

August 25, 2016 - By Emily Potter

If you’re a reader of Hatswork, chances are you know how valuable promotional merchandise can be for companies and organizations. Today we’re going to discuss 5 ways promos can grow brand awareness that you may not have considered.

Election day is less than 3 months away, so we have to talk about it. One candidate is leading in digital searches by 80%, what does that mean for the rival party?

We’ll finish today’s round-up with some examples of promotional merchandise used in TV and movies.


5 Ways to Grow Your Brand Awareness Using Promotional Merchandise

This article discusses 5 ways that promotional merchandise can help grow a business. With the amount of ads we see increasing significantly day by day, it can be difficult to cut through the clutter so our audience actually hears our message.

Promos do more than make users listen to us; they make them like us. Think about it, who doesn’t enjoy receiving a free gift? RISMedia includes the following ways promotional merchandise helps businesses grow:

  1. Reinforce Your Existing Services
  2. Introduce and Promote New Services
  3. Create and Promote a Good Reputation
  4. Help Retain or Recapture Current and Past Customers
  5. Let your Employees Help Spread Your Brand Name

Promo Marketing

Donald Trump Has Hillary Clinton Beat in Merchandise Searches

Earlier this month, we brought you 3 Things Donald and Hillary Taught Us About Promotional Products. Number 1 on the list was He who lays down the most cash does not necessarily win. This article from Promo Marketing Magazine expands on that idea.

Following the DNC, Clinton received a bump in online searches for her campaign promotional merchandise of over 350%. Trump’s search surge following the RNC was only about 250%. However, he leads her in online promo product searches by a ratio of almost 5:1.

The reasoning behind the gap is unclear, but it leaves much room for speculation. It is also unknown if this means that Donald is actually leading Hillary in the polls. ASI’s poll states otherwise.

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5 Ways Hollywood Has Taught Us that Promotional Products Work

This blog post brings us 5 examples of promotional merchandise used in film and television, reiterating the fact that promo products are an effective advertising medium. The examples discussed are listed below.

  1. 50 Shades of Grey
  2. Seinfield
  3. Pretty Little Liars
  4. Jurassic World
  5. The Office

Have you noticed any interesting promotional merchandise in movies or throughout the presidential race? Let us know in the comments below; we would love to hear from you. You can also follow us on Instagram using the hasthag #hatswork

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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