Hatswork Round-Up: August 4, 2016

August 4, 2016 - By Emily Potter

As always, we’re kicking off the month with a calendar of events and holidays. And since we’re only 3 months from voting day we’re going to look at some presidential promotions. What have the candidates done in the way of promotional products during their campaigns?

Branding Beat

August 2016 Holidays, Observances, and Awareness Dates

Can you believe it’s already time to send the kids Back to School? August 7th is International Beer Day, the 9th is Book Lovers Day, the 13th is National Left Handers Day, and National Dog Day is on the 26th. Visit the post on Branding Beat for the entire list.


2016 Presidential Campaign Creates Major Demand for Promotional Products

This article from Hoovers, states that candidates have spent over $2 billion more in this election on presidential promotions and advertising than was spent during the 2012 election. The second half of the post discusses the wildest presidential promotions including a “Grillary” Clinton apron and a “Make America Great Again” mini megaphone.


Presidential Candidates Spend Big on Promo

This article from ASI, which came out in late March, discusses the amount candidates spent in February on their presidential campaigns. It then breaks the dollar amounts down into segments. Trump spent over $500 thousand on promotional products and Clinton spent only $38 thousand. However as of January, Clinton raised $188 million and Trump only raised about $27 million, with over $15 million of that coming from his own wealth.

We were excited to see some comparisons between promotional products at the RNC and DNC over the past few weeks.

Do you think promotional products will continue to play a big role up until November? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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