Hatswork Round-Up: October 13, 2016

October 13, 2016 - By Emily Potter

Admittedly, we’ve spent a lot of time the past few months, discussing the presidential election, and its many promos. But this is one of the most controversial campaign seasons of our lifetime; can you blame us? ASI has been keeping close tabs on the race as well, so today we’re highlighting two of those.

We’re also going to discuss some apparel statistics to prove to you once again that hats work.


Rally More Political Orders

This article provides ideas for traditional campaign promos like buttons and lanyards as well as ways to incorporate the candidate’s social media strategy into his or her products. Additionally, ASI offers the following six elected offices beyond the presidency that may be in the market for promos.

  • State Senate
  • State House
  • State Judges
  • Local Judges
  • School Boards
  • Law Enforcement


Presidential Candidates Escalate Spending on Promos

President Obama previously held the record for promotional product dollars spent during a presidential race at $6.7 million. Donald Trump is close to doubling that at $11.5 million as of August 2016. In comparison, Hillary Clinton has spent $2.1 million on promos.

If nothing else, this election year has boosted our industry tremendously!


Trending Threads: Promote Your Brand with Apparel

This blog discusses the importance of wearables, specifically shirts and hats, in the evolving consumer of today. Professionals are seeking out more causal and comfortable work-appropriate clothes. Athleisure is a trend that is not going away any time soon. The following statistics are noted in the article among others.

  • Wearables are the most influential promotional product for consumers between the ages of 18 and 44.
  • Both shirts and hats were ranked in the top 5 products to influence a consumer positively.
  • 85% of consumers recalled the advertiser that gave them a shirt or hat.
  • When asked what types of advertising they liked best, consumers preferred apparel in every age group under 55.
  • Promos are the most highly regarded form of advertising.

ASI has also been tracking its own poll every few weeks, have you seen it? As always, let us know your thoughts in the comments below, and don’t forget to follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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