Hatswork Round-Up: December 14, 2017

December 14, 2017 - By Emily Potter

Today, we’re taking another look at products from the presidential election. We’ll also help you decide what promotional merch (besides hats, of course) are right for your business.

Finally, we’ll look at how these apparel items have made their way into mainstream fashion.

Promo Marketing

MAGA Hats Sell Big, but Other Trump Merch Proves Challenging

We’ve spent a lot of time here on Hatswork debating the pros and cons of political promotional merch especially throughout the 2016 election season. This article looks at how those (in)famous red caps have trumped (pun intended) all other political merch sales.

Retailers who specialize in political merchandise report barely being able to move any Trump products besides the red Make America Great Again (MAGA) caps. So while it has become a symbol of the 45th presidency, people are buying very little beyond the MAGA cap.

It will be interesting to see if this trend continues as things start to ramp up for the 2020 presidential race.

Minutemen Press

How to Choose Promotional Products that Work

Choosing which products you want to use to represent your brand is very important. Although we believe that hats always work, if you’re looking for additional promotional merch to complement your headwear, this article can help you decide what will work best for your company.

Ask yourself the following questions:

  1. Is the goal to attract new customers or retain current ones?
  2. Will the items be given out at trade shows, mailed, or used at a fundraiser?
  3. What do your clients want to receive?
  4. Do your employees have suggestions?
  5. Will the products be useful and long lasting?


Have We Reached Peak Promotional Merch?

Did you know the global market for promotional merch reached more than $21 billion in 2016 with more than a third coming from wearables?

We’ve hit an all-time high in the market where promotional products span beyond increasing brand awareness into politics, pop culture, and more. This article is all about how they’ve infiltrated the mainstream culture.

What’s the most unique promotional product you own? Tell us about it in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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