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Hatswork Round-Up: October 12, 2017




Today we're looking at even more headwear trends in the promotional space.

We'll also look at how one cap company is stepping up to help recent hurricane victims 1.

4imprint


2017's Hottest Trends in Promotional Apparel 2


Hopefully by now you're familiar with our bi-annual trend series 3 where we cover headwear fashions for women 4, men 5, youth 6, and athleisure 7.

This article looks at not only the stylistic trends 8, but also the functionality of performance fabrics 9 and high-tech apparel 10 and what all that means for the promotional space.

Promo Marketing


Topping Off Your Hat Promotions 15


Historically, men wore hats every day 16; it was a staple in their outfit. Many believe that tradition died when President John F. Kennedy didn't wear one to his inauguration in 1961. This paved the way for the baseball cap 17 we know and love today.

Can you imagine putting a logo on a Pork Pie or Panama hat 18?

Beanies and other knitted hats 19 are gaining more traction in the promotional space. These are especially valuable to industries like construction 20 that spend a lot of time outdoors, particularly in the winter 21 months.

This article also cites schools 22, microbrewers 23, and cannabis distributors 24 as heavy consumers of logoed headwear.

Fast Company


Support Hurricane Recovery with these Local-Pride Hats 26


Codeword or (code)word 27 is a hat company that makes hats with a city's area code emblazoned on the front. It donates a portion of every sale to a children's hospital in that city.

In the wake of Hurricanes Harvey and Irma 28, The Hat That Gives Back™ stepped up to make TEX and FLA caps donating 35% of each sale (instead of the normal 20%) to the Houston 29 Food Bank and the South Florida Food Bank.

Their website boasts that one cap purchase will provide 21 meals to hurricane victims 30. So far, they've been able to afford over 80,000 meals.

How does your company step up to give back in times of disaster? Tell us all about it in the comments below. You can also follow us on Instagram 31 using the hashtag #hatswork.
Links:
  1. https://hatswork.com/blog/2017/09/07/hatswork-roun dup-hurricane-harvey/
  2. http://info.4imprint.com/blog/2017s-hottest-trends -in-promotional-apparel/
  3. https://hatswork.com/blog/2016/08/29/youth-hat-tre nds-aw17/
  4. https://hatswork.com/blog/2017/03/20/womens-hat-tr ends-ss18/
  5. https://hatswork.com/blog/2017/03/27/mens-hat-tren ds-ss18/
  6. https://hatswork.com/blog/2017/04/03/youth-hat-tre nds-ss18/
  7. https://hatswork.com/blog/2017/04/10/athleisure-ha t-trends-ss18/
  8. https://hatswork.com/blog/2016/08/15/womens-hat-tr ends-aw17/
  9. https://hatswork.com/blog/2016/09/12/performance-h at-trends-aw17/
  10. https://hatswork.com/blog/2017/08/10/hatswork-roun dup-athleisure-headwear/
  11. https://hatswork.com/blog/2018/01/08/sell-custom-c aps-tech-startups/
  12. https://hatswork.com/blog/2017/05/04/hatswork-roun dup-wearable-technology/
  13. http://blog.outdoorcap.com/oc-sports-2017-best-sel lers
  14. https://hatswork.com/blog/2016/06/20/summer-sellin g-personalized-hats/
  15. http://magazine.promomarketing.com/article/topping -off-hat-promotions/#ne=eea8df7b24c632f478efea987f c6c45futm_source=promo-marketing-headlinesutm_medi um=newsletterutm_campaign=2017-07-25&utm_conte nt=topping+off+your+hat+promotions-4
  16. https://hatswork.com/blog/2016/06/06/evolution-of- the-hat-historical-timeline/
  17. https://hatswork.com/blog/2017/03/06/best-sports-h eadwear-never-heard/
  18. https://hatswork.com/blog/2017/09/28/hatswork-roun dup-branded-apparel/
  19. http://blog.outdoorcap.com/oc-sports-cold-weather- caps-for-on-field-wear
  20. https://hatswork.com/blog/2017/07/17/caps-construc tion-industry/
  21. https://hatswork.com/blog/2017/11/13/womens-hat-tr ends-aw-2018/
  22. https://hatswork.com/blog/2017/02/13/selling-caps- college-campuses/
  23. https://hatswork.com/blog/2017/07/03/selling-custo m-hats-alcohol-companies/
  24. https://hatswork.com/blog/2017/09/21/hatswork-roun dup-cannabis-industry/
  25. https://hatswork.com/blog/2016/08/22/mens-hat-tren ds-aw17/
  26. https://www.fastcompany.com/40477379/support-hurri cane-recovery-with-these-local-pride-hats
  27. https://codewordhats.com/pages/about-us
  28. http://blog.outdoorcap.com/how-you-can-help-hurric ane-victims
  29. https://hatswork.com/blog/2017/11/16/hatswork-roun dup-baseball-cap/
  30. https://hatswork.com/blog/2017/10/12/hatswork-roun dup-promotional-space/
  31. http://www.instagram.com/hatswork
Post date: 2017-10-12 08:00:41
Post date GMT: 2017-10-12 13:00:41

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