Hatswork Round-Up: August 10, 2017

August 10, 2017 - By Emily Potter

Today, we’re discussing athleisure headwear and apparel infused with the latest technology.

We’ll also look at what makes promo products the best choice for increasing brand promotion and recognition.

Promo Marketing

Researchers Develop T-Shirts to Track Breathing

We’ve talked a lot about athleisure headwear in the past, and specifically about integrating technology into apparel. Now, there’s a T-shirt that can track the wearer’s respiratory rate in real time and sends data to the user’s smartphone or computer.

What type of technology would you like to see integrated into athleisure headwear?


The Incredibly Simple & Economical Way to Promote Your Business

This article defines promotional products as items that carry the information of the company and its products, which are distributed to customers free of cost. They must be useful in everyday life to a wide variety of the public.

When consumers carry your marketing materials with them on a regular basis, they will be constantly reminded of your brand’s message. Additionally, they’re running their own mobile campaign for your business, as others will see them with your products.

For these reasons and more, promotional products are the most simple and economical way to promote your business.

  1. Simple Way to Promote Your Brand
  2. Economical Marketing Campaigns
  3. The Most Popular Way to Advertise

Target Marketing

Highlighting Your Brand Through Your Events

This article is all about throwing over-the-top events—charity fundraisers, conferences, etc.—to increase your target audience’s brand recognition.

One of the key points in this blog is on reviving your printed materials, logos, signage, and promotional products so that they tell a cohesive brand story that consumers will love.

  1. Let Your Brand Shine
  2. Special Events Marketing
  3. Learn From the Pros

What type of technology would you like to see implemented in athleisure headwear? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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