Hatswork Round-Up: August 24, 2017

August 24, 2017 - By Emily Potter

In today’s Round-Up, we’re taking a look at sublimation printing. We’ll also look at the summer’s hottest promo apparel items.

Finally, we’ll dig into the game of golf to provide tips on selling promo apparel to golf courses and tournaments.

Beyond the Blank

Everything You Need to Know About Sublimation Printing

Last year we wrote an article about headwear sublimation. This blog also discusses the process as well as the benefits of sublimation and ideal fabrics for the decoration technique.

Sublimation won’t fade over time, it is essentially printed into the fabric, so it doesn’t feel any different after it’s printed like it does with screen printing or heat pressing.


This Summer’s Hottest Styles in Promo Apparel

Did you know promo apparel comprises 32% of all product sales? The following six trends are among the most popular promo apparel items for the summer.

  1. Color Splash
  2. Athleisure Style
  3. Retro is Back
  4. Tanks for All
  5. Luxe Fabrics
  6. Trendy Extras

Do not forget, we do a full trend break down twice each year for the Spring/Summer and Autumn/Winter seasons. We look ahead a year and cover women, men, youth, and athleisure hat trends.

Promo Marketing

A Guide to Selling Custom Golf Apparel

There are approximately 24 million golfers in the U.S and over 15,000 courses. That provides ample opportunity to sell promotional headwear.

While traditional golf hats are still popular, young professionals have introduced fun, crazy colors and patterns into the game’s fashion norms. Performance, moisture-wicking fabrics are a must.

In addition to selling promotional headwear to courses, you can also sell them to non-profits hosting charity golf tournaments.

What are your favorite summer trends for men, women, or children? What about autumn and winter trends? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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