Hatswork Round-Up: January 4, 2018

January 4, 2018 - By Emily Potter

Today, we’ll look at how one billionaire is using hat promos to raise capital for his business.

We’ll also check out the 2018 Color of the Year and how to use promotional products to target the athleisure industry.


Hat Salesman Elon Musk a Maven of Merch

You probably know Elon Musk as the CEO of Tesla, but did you know he’s most recently identified himself as a hat salesman?

In March 2017, he introduced an embroidered hat with The Boring Company’s logo. The Boring Company is one of Musk’s side projects with the objective to create a subterranean transportation network, and the boring hats are used to help raise funds for the project.

In mid-December, The Boring Company had sold over $35,000 hats. At $20 each, that’s $700,000 raised. This is just one more example of how hats work, especially when combined with other advertising tactics like influencer marketing.

Promo Marketing

Pantone Announces Ultra Violet is 2018 Color of the Year

Each year, Pantone selects its color of the year. In 2016, there were actually two colors, Serenity, and Rose Quartz which has come to be known as millennial pink. Last year, the color was greenery.

Ultra Violet has been selected as the 2018 Color of the Year.


11 Promo Products for an Active Lifestyle

This article is all about targeting the athleisure market with relevant and useful promos. Be sure to brush up on athleisure headwear trends—we have articles for Autumn/Winter 2017, Spring/Summer 2018, and Autumn/Winter 2018.

  1. Fitness Tracker
  2. Drawstring Backpack
  3. Athletic Headband
  4. Mesh Structured Cap
  5. Athletic Crew Socks
  6. Aluminum Sports Bottle
  7. Microfiber Cooling Towel
  8. Ice/Heat Pack
  9. Silicone Wristbands
  10. Sports Gloves
  11. Football Hand Fan

Did you incorporate any athleisure styles into your hat promos from the advice found in our blogs this past fall or winter season? Tell us what you found useful in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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