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Hatswork Round-Up: September 14, 2017

September 14, 2017 - By Emily Potter

Today, we’re discussing how selecting the right giveaways can build and maintain solid relationship with potential customers.

We’ll also look at some fun merchandise found at the U.S. Open in June.

Huffington Post

Keep Your Prospects Closer: Building Meaningful Customer Relationships

This article touches on the topic of using giveaways to build a lasting relationship with your customers. They can be used as a means to entice potential customers to give your product a try as well as follow up gifts to thank them for their purchase.

Giveaways can also make your clients more likely to provide you with positive online reviews that will affect the buying decisions of future potential customers.

  • Be an ambassador of experiences, bearing promotional gifts.
  • Get there early, and stay late.
  • Personalize the experience.

Promo Marketing

The U.S. Open Had some Killer Promotional Merchandise

The 2017 U.S. Open was held June 12th-18th in Erin Hills, Wisconsin.

This article looks at all of the unique branded merchandise that was for sale at the golf tournament, including the following:

  • Caps
  • Rompers
  • Tailgate Supplies
  • Toiletry Kits
  • Money Clips
  • Lapel Pins
  • Bottle Opener Keychains

Proforma

Promo on a Budget: Selecting Promo Products that Impress

This article was written for businesses looking for a low-cost way to advertise their business. Hatswork is a firm believer in giveaways. We’ve seen how a small token or gift can bring in lifetime customers.

Before you select a promotional product, heed the advice found in this blog—focus on smart giveaways that add value, do your research, and find a trusted partner.

  • Be unique but practical.
  • Represent your brand and carry through your marketing theme.
  • Don’t just pick the cheapest item on price alone, as there are other strategic factors to consider.
  • Do research on what’s available and what your customers want.
  • Compare prices, products, and companies.
  • Pick a partner for a long-term value-added relationship.

What is your all-time favorite golf giveaway? Tell us about it in the comments below. You can also share pictures and follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

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