Hatswork Round-Up: July 20, 2017

July 20, 2017 - By Emily Potter

In this Round-Up, we’re looking at cheap ways to promote your business, and how to make your products resonate with your customers. We’ll also look at some favorite golf promotions for summer.

Lehigh Valley Live

Cost-Effective Ways to Increase Brand Awareness

This article looks at six ways business owners can get their brand in front of consumers without breaking the bank. Of course, promotional products are on the list because they’re one of the most cost-effective means of advertising your business.

Every time a consumer uses the product with your logo, whether it’s a hat or a pen, they’ll think about your company. Additionally, other people will see them wearing your hat or using your pen, which increases your brand exposure exponentially.

  1. Target, Target, Target
  2. Host Events
  3. Utilize Social media to its Fullest
  4. Online Advertising
  5. Content Marketing
  6. Display Your Logo or Brand Everywhere You Can

Promo Marketing

How to Make a Hole-in-One with Golf Promotions

In addition to golf hats, this article looks at some popular promotions for things like charity golf tournaments and business deals made on the course including balls, tees, towels, and gloves.

When in doubt, use the suggestions they provide below to select your golf promotions.

  1. Call on classics.
  2. Stay on trend.
  3. Go digital.
  4. Ask questions.
  5. Be versatile.

Crowd Spring

3 Ways to make Promotional Products Work in the Digital Age

This study looks at companies who have neglected their physical promotions to focus on digital marketing strategies. Surprisingly, even in the technology age of 2017, promotional products have more power than ever. Companies who quit giving out swag, especially at events saw a decrease in customer connections and engagement.

Crowd Spring offers the following three tips to consider when selecting promotions that will resonate with your industry and consumers.

  1. Delight your customers.
  2. Build a deeper brand connection.
  3. Provide a useful solution.

What’s your favorite product for golf promotions? Hats I hope! Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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