Hatswork Round-Up: April 18, 2019

If you have spent any time reading Hatswork, you are no stranger to seeing fast food chains ¹ jump on the promotional product bandwagon in strange and unique ways ². Today, we are taking a look at McDonald's ³ partnership with UberEats ⁴ and the free McDelivery Merch.

ASI

McDonald's Launching Free McDelivery Merch ⁵

Food delivery is big business ⁶. McDonald's partnered with rideshare company turned delivery business, Uber ⁷ for #McDelivery Day. Customers who ordered at least five dollars ⁸ worth of food received branded McDelivery Merch along with their food.

Promo Marketing

Let's Review Every Single Piece of McDonald's McDelivery Merch ⁹

Featuring a retro fashion themed, the throwback McDelivery Merch was full of the famous bright red and yellow color scheme, graphic images of burgers and fries ¹⁰, and more. Fans on social media ¹¹ were pretty positive about the campaign overall. As we are all well aware by now, people love getting free stuff.

• Big Mac Socks
• French Fry Socks
• Big Mac Fanny Pack
• French Fry Bandana
• Denim Jacket ¹²
• Classic T-Shirt
• Enamel Pins
• Giant McDelivery Big Mac Box
• PopSocket

LVB

The Power of Swag: Promotional Products Proffer Prominence, Prospects ¹³

This article tells the story of how one company provided branded rose gold ¹⁴ nail polish to a women's ¹⁵ conference. It teaches the importance of selecting products that will stand out in a crowd. Did you know that 81% of survey respondents reported keeping promotional products for more than a year?

Wearables such as caps, shirts, and jackets, are still the leading promotional product category, followed by drinkware ¹⁶. Consider the following next time you're placing an promo order.

• Memorable
• Fun
• Novel ¹⁷
• Trade Shows ¹⁸
• Conferences ¹⁹
• Cultural Trends ²⁰
• Logo
• Color Theme ²¹
• Audience Driven

What was your favorite piece of McDelivery Merch? Tell us in the comments below, you can also follow us on Instagram ²² and Facebook using the hashtag #hatswork.

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