Hatswork Round-Up: March 14, 2019

March 14, 2019 - By Emily Potter

In today’s Round-Up, we are going to show you how the promo market did not let us down during another hot topic moment in United States history. We will also look at how one developer is using miniature replicas of a town’s water tower to help push his public agenda.

Promo Marketing

There’s Michael Cohen #Resistance Merch Now, And We Shouldn’t Be Surprised

We’ve often discussed the importance of micro-moments in history, and how part of our jobs as marketers is to pick out the ones we can use to help further our business.

So, it should come as a shock to no one that the promo market capitalized on the Michael Cohen trial with things like mugs that say, “I acted loyal to a man when I should not have.” Or a new take on Trump’s tagline, MAGA: My Attorney Got Arrested.


Promo Products Part of Developer’s Unique Pitch for Public Support

A developer in Michigan used promotional products to gain support and approval from local government for his planned proposal that includes the following. He said he got the idea from the radio station he previously worked for, which he reported loved to give away free hats and T-shirts.

Flux Magazine

Can the Promo Market Work for Your Industry Niche?

Did you know all industries can benefit from using promotional items? They can help convert potential customers and aid in building a larger customer base. We’ve covered dozens here on Hatswork, and we’re not stopping any time soon. What sectors would you like to see us cover?

Are you a member of the promo market who sells to niche markets? Or are you a business owner in a unique sector? Tell us all about it in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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