Calling All Realtors: How to Sell More Homes

January 30, 2017 - By Emily Potter

Purchasing any type of property is a huge commitment; it’s one of the biggest investments consumers ever make. Whether it‘s land, a home, or a business, they’re going to do their research to find a person they can rely on to move them through the process.

Hats help you be that person; they help you sell more homes.

Promotional hats act as a first impression. They are a gift you give to begin the process of building trust with your potential clients.

Today, we will look at the homebuyers and sellers to help you better understand and target your clients to win them over every time. Next time, we’ll look at different businesses within the real estate industry.

Sell More Homes with Self-Promotion

You’re an entrepreneur, and as such it’s vital that you advertise your services and promote yourself with more than just a yard sign.

Sellers won’t necessarily trust you because they saw your face on a sign a few streets over. But they will trust you if they see that their friends and neighbors, other buyers and sellers, trust you.

How do you do this? Every client you work with and every potential client you meet should receive a branded hat with both your company’s logo and your name. The more people you work with, the more your name is out in the community.

When someone wears your hat, they are lending their endorsement of you to anyone who sees. A jacket will never cover it up. People will wear it in all seasons and weather conditions. Essentially, each hat becomes a walking billboard for your brand.

Doesn’t that sound more effective than a tiny billboard in the front yard of a cul-de-sac?

Perception is reality. Your hat acts as a stamp of approval, and this type of promotion can influence anyone who sees it.

Sell More Homes

Sell More Homes by Networking

We talked about passing out your branded hats to everyone you meet with. How many people do you meet at a typical Open House? My guess is dozens. Everyone who steps foot in your Open House should walk out with your hat.

You spend a lot of time staging a home with things like fresh flowers, homemade scents, and fake furniture. You should be putting at least that much effort into your own advertising.

When you set up the information table with things like flyers on the specs of the home, your business cards, refreshments, etc., be sure to include your hats. Include a Please Take One sign or even personally hand them out. Just make sure everyone gets one. Remember, the more people with your hat, the more opportunities you have to advertise.

Hats make a much bolder statement than other products. Pens end up buried in a drawer of whichever house the buyer purchases. Calendars get thrown away after a year, if not sooner. Refrigerator magnets are ignored for the Crayola masterpiece that lies underneath.

Hats and other wearables are perceived to have a much higher value than other promotional products. But unlike T-shirts, hats with adjustable closures fit most everyone and can be easily stacked on the small entryway table at your Open House events.

Open Houses are just one example of a promotional product worthy event. You can, and should, pass out branded caps to new or potential buyers and sellers anywhere, anytime.

Promotional hats act as a first impression welcome message as well as a thank you follow-up gift. So, they can be used at any stage of the buyers’ journey.

Did you know that 85% of people did business with the advertiser after receiving a promotional product?

So what’s the best way to sell more homes? Advertise yourself and your business with hats.

Don’t forget to check back next time as we look at different businesses within the real estate market.

What other industries would you like to see covered on Hatswork? Let us know in the comments below. Don’t forget to follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Hatswork Round-Up: February 2, 2017


Hatswork Round-Up: January 26, 2017