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https://hatswork.com/blog/2019/01/17/hatswork-roundup-promo-headwear/
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Hatswork Round-Up: January 17, 2019




We are so excited to bring you updated promo headwear numbers for 2019! We have been referring to the same figures since the conception of Hatswork in 2016 1. We will also look at how promotional products tie into your company's design and branding. Finally, we will check in with Elon Musk's Not a Flamethrower Flamethrowers.

ASI


2019 Global Ad Impressions Study: Promo Headwear 2


The last time ASI released these cap statistics, Hatswork didn't even exist! One of our first posts was taking these figures and putting them into an infographic for you 3. Now that it is 2019, and we have all new facts and figures about all different kinds of products, but I have listed the cap-specific stats below.

  • 69% of consumers own promo headwear.

  • Promo headwear is kept an average of 10 months.

  • One third of men 4 wear their promo cap at least once a week.

  • A $10 cap will have a cost per impression of 3/10 of a single penny.

  • Promo headwear receives an average of 3,400 impressions over its lifetime.


Business 2 Community


How Promotional Products Tie into Your Web Design and Branding 5


We obviously talk a lot about promotional products as they're arguably the best advertising medium 6 out there. But the truth is, they are just one piece of the marketing mix—Price 7, Product, Place, Promotion—TBT to my business school 8 days at UAFS 9. And because of that they should coordinate with all of your other marketing materials.

  • Include your logo on your products.

  • Use a special landing page 10 on your products.

  • Promote your products on your website 11.


Promo Marketing


Let's See How that Boring Company Flamethrowers Promotion is Going 12


We've been keeping you up to date with the promotional shenanigans of Elon Musk 13. Branded as Not a Flamethrower due to customs regulations, the Terms & Conditions include a statement in which the user must acknowledge the Boring Company 14 is not responsible for anything done with the flamethrower, no matter how genius or stupid.

Although, if you ask me, the Boring Company's entire campaign is as genius as Mr. Musk himself 15.

Were you the lucky recipient of any Boring Company products 16? Tell us about your experience in the comments below. Don't forget to follow us on Instagram 17 and Facebook 18 using the hashtag #hatswork.
Links:
  1. https://landing.outdoorcap.com/hubfs/2018_Weekly/_ Flyers-Weekly/Promo_2018-04-10_All-Email_Value-of- Headwear-FLYER.pdf?__hstc=148596520.0e3896c112265d 699f0508bca2c81ee0.1496698963798.1547480279571.154 7501297355.569&__hssc=148596520.7.154750129735 5&__hsfp=404373677
  2. https://media.asicentral.com/resources/Global-Ad-I mpressions-Study.pdf
  3. https://s3.amazonaws.com/outdoorcap/Images/HW_INFO GRAPHIC_1-01-1.jpg
  4. https://hatswork.com/blog/2018/11/12/mens-hat-tren ds-aw19-hats-for-men/
  5. https://www.business2community.com/branding/how-pr omotional-products-tie-into-your-web-design-and-br anding-02074935
  6. https://hatswork.com/blog/2018/12/10/branded-caps- not-fakenews/
  7. https://hatswork.com/blog/2018/04/09/promotional-h ats-finance-sector/
  8. https://hatswork.com/blog/2017/02/13/selling-caps- college-campuses/
  9. https://uafs.edu/
  10. https://hatswork.com/blog/2018/01/08/sell-custom-c aps-tech-startups/
  11. https://hatswork.com/blog/2018/01/15/promotional-h eadwear-technology-market/
  12. https://magazine.promomarketing.com/article/lets-s ee-how-that-boring-company-flamethrowers-promotion -is-going/#ne=eea8df7b24c632f478efea987fc6c45f& ;utm_source=promo-marketing-headlines&utm_medi um=newsletter&utm_campaign=2018-06-12
  13. https://hatswork.com/blog/2018/07/05/hatswork-roun dup-promo-items-2/
  14. https://hatswork.com/blog/2018/01/04/hatswork-roun dup-hat-promos/
  15. https://hatswork.com/blog/2018/02/01/hatswork-roun dup-promotion/
  16. https://hatswork.com/blog/2018/06/07/hatswork-roun dup-wholesale-caps/
  17. https://www.instagram.com/hatswork/
  18. https://www.facebook.com/hatswork/
Post date: 2019-01-17 08:00:38
Post date GMT: 2019-01-17 14:00:38

Post modified date: 2019-03-20 12:04:17
Post modified date GMT: 2019-03-20 17:04:17

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