Hatswork Round-Up: June 7, 2018

June 7, 2018 - By Emily Potter

Today we’re taking another look at how Elon Musk has used wholesale caps and other unique promotions to raise money for his tunnel project.

We’ll also talk about running hats and selling into the non-profit industry.

Promo Marketing

Elon Musk Has Raised the Bar of Promotional Advertising Forever with Wholesale Caps

In January, we introduced you to The Boring Hat, because the $1 million in revenue it brought in is a shameless plug for Hatswork. In March, we told you how our very own real-life-Tony-Stark, Elon Musk, followed his hats with flamethrowers, or Not Flamethrowers as they’re named in order to comply with federal regulations.

This article talks about how that follow-up promotion and the complimentary fire extinguishers earned The Boring Company another $10 million in promotional profits as well as discussing the Space X mission launched early this year.


The Best Runnings Hats and Visors 2018

This article ranks the top seven hats, visors, and masks for runners, taking into consideration their use in Spring/Summer and Autumn/Winter as well as things like technological capabilities.


For the Love of Swag: Non-Profits

Now is the perfect time to review our previous deep-dives into non-profits and charity organizations. Go do that and come right back.

This article talks about how non-profits are typically looking for ways to advertise that are effective but cost very little. As you know, wholesale caps generate over 3,100 impressions over their lifetime, and they’re inexpensive compared to other items with that kind of exposure rate.

Proforma offers the following options as well:

Not all wholesale caps are created equal. You may think you have to sacrifice quality to acquire an inexpensive piece, but that’s not necessarily the case. There are a lot of trendy, performance wholesale caps available at different price points.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Men’s Hat Trends: Spring/Summer 2019


Women’s Hat Trends: Spring/Summer 2019