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Hatswork Round-Up: February 1, 2018

February 1, 2018 - By Emily Potter

Today, we’re looking at how one business tycoon has made hats work by using them to raise money for his latest business venture.

We’ll also touch on promotional products for universities and trade shows.

Newsweek

Elon Musk Does a Donald Trump, Starts Fundraising by Selling Hats

We’ve spent a lot of time analyzing the MAGA hats Trump used for his 2016 presidential campaign. Elon Musk took note of headwear’s branding success and started selling The World’s Most Boring Hat to advertise his new business venture, The Boring Company.

Each one is a plain black baseball cap with The Boring Company’s logo embroidered in white on the front.

The Boring Hat was launched in March of 2017; Musk has since announced that he has raised over $700,000 because of it.

Promo Marketing

How One Distributor Turned a College Deal into Repeat Business

This article is all about how one distributor turned a single promotional products order for a university into a significant portion of her business.

Linda Mellin, owner of American Printing & Promotions answers the following questions:

  1. Can you tell us about a promotion you think was one of your best?
  2. What did you like about this particular promotion?
  3. Did you run into any trouble in this promotion? If so, how did you overcome the problem?
  4. Do you have any advice for distributors looking to do a similar promotion?

Proforma

Four Tips for Trade Show Giveaway Success

We spend a lot of time discussing the importance of promotional products at trade shows. This article suggests a method of selecting the perfect product to giveaway. Show potential customers that you C.A.R.E.

  1. Category
  2. Appropriate
  3. ROI
  4. Entertainment

Which hat do you think does the better job of branding, in other words, which hat worksTrump’s MAGA hat or Musk’s Boring Hat? Let us know your vote in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

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