Today, we’re looking at how one business tycoon has made hats work by using them as a promotion to raise money for his latest business venture.
We’ve spent a lot of time analyzing the MAGA hats Trump used for his 2016 presidential campaign. Elon Musk took note of headwear’s branding success and started selling The World’s Most Boring Hat to advertise his new business venture, The Boring Company.
Each one is a plain black baseball cap with The Boring Company’s logo embroidered in white on the front.
The Boring Hat was launched in March of 2017; Musk has since announced that he has raised over $700,000 because of it.
This article is all about how one distributor turned a single promotional products order for a university into a significant portion of her business.
Linda Mellin, owner of American Printing & Promotions answers the following questions:
- Can you tell us about a promotion you think was one of your best?
- What did you like about this particular promotion?
- Did you run into any trouble in this promotion? If so, how did you overcome the problem?
- Do you have any advice for distributors looking to do a similar promotion?
We spend a lot of time discussing the importance of promotional products at trade shows. This article suggests a method of selecting the perfect product to giveaway. Show potential customers that you C.A.R.E.
Which hat do you think does the better job of branding, in other words, which hat works—Trump’s MAGA hat or Musk’s Boring Hat? Let us know your vote in the comments below. You can also follow us on Instagram using the hashtag #hatswork.