Hatswork Round-Up: January 17, 2019

January 17, 2019 - By Emily Potter

We are so excited to bring you updated promo headwear numbers for 2019! We have been referring to the same figures since the conception of Hatswork in 2016. We will also look at how promotional products tie into your company’s design and branding. Finally, we will check in with Elon Musk’s Not a Flamethrower Flamethrowers.


2019 Global Ad Impressions Study: Promo Headwear

The last time ASI released these cap statistics, Hatswork didn’t even exist! One of our first posts was taking these figures and putting them into an infographic for you. Now that it is 2019, and we have all new facts and figures about all different kinds of products, but I have listed the cap-specific stats below.

  • 69% of consumers own promo headwear.
  • Promo headwear is kept an average of 10 months.
  • One third of men wear their promo cap at least once a week.
  • A $10 cap will have a cost per impression of 3/10 of a single penny.
  • Promo headwear receives an average of 3,400 impressions over its lifetime.

Business 2 Community

How Promotional Products Tie into Your Web Design and Branding

We obviously talk a lot about promotional products as they’re arguably the best advertising medium out there. But the truth is, they are just one piece of the marketing mix—Price, Product, Place, Promotion—TBT to my business school days at UAFS. And because of that they should coordinate with all of your other marketing materials.

  • Include your logo on your products.
  • Use a special landing page on your products.
  • Promote your products on your website.

Promo Marketing

Let’s See How that Boring Company Flamethrowers Promotion is Going

We’ve been keeping you up to date with the promotional shenanigans of Elon Musk. Branded as Not a Flamethrower due to customs regulations, the Terms & Conditions include a statement in which the user must acknowledge the Boring Company is not responsible for anything done with the flamethrower, no matter how genius or stupid.

Although, if you ask me, the Boring Company’s entire campaign is as genius as Mr. Musk himself.

Were you the lucky recipient of any Boring Company products? Tell us about your experience in the comments below. Don’t forget to follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Hatswork Round-Up: January 24, 2019


Political Products: Selling Promos to All Levels of Government