Hatswork Round-Up: September 12, 2019

Today's Round-up looks at a swag store in Philadelphia ¹. Economists say we're due for another recession ², so let's talk about ways to combat the hard financial ³ times. We also have another fast food campaign ⁴ for you.

ASI

Philly Pickle Festival Launches Swag Store ⁵

I make it a point of only surrounding myself with friends who dislike pickles. That way, when we go to lunch at a sandwich shop ⁶, guess who gets a table's worth of pickle spears. If you love dill as much as I do, you have to read this article.

Pickledelphia was Philadelphia's ⁷ first large-scale pickle festival ⁸. It was held last autumn ⁹ and had everything from shot glasses ¹⁰ for pickle juice shooters or the beloved picklesicle, to #RiseandBrine ball caps and I Heart Pickles socks ¹¹. I do not think anyone was surprised when VIP tickets ¹² sold out.

Biz Community

Make the Most of Your Marketing Budget ¹³

A lot of small businesses go through financial ¹⁴ hardships, and usually their first instinct is to cut marketing and advertising spending. This article argues against that practice as the purpose of marketing is to bring qualified leads into the fold. Instead, consider focusing your advertising efforts on things that are low-cost and high-value, so that your return exceeds your investment ¹⁵.

Let me tell you a little thing about promotional headwear…hats work. They really, truly do.  

Promo Marketing

Taco Bell Adds Merch Component to Popular ¹⁶Steal a Base, Steal a Taco ¹⁷ Promotion ¹⁸

Honestly, Taco Bell ^{20 19} should start paying me for as much as I talk about them on this blog. But they are at it once again. They do these Steal a Taco campaigns for all kinds of sporting events, but this time there were Taco Bell ^{20 19} baseball caps and collectable cards to tie it in to the World Series ²¹.

What is your all-time favorite Taco Bell ²² campaign? Tell us in the comments below. Mine is the wedding merch. Don't forget to follow Follow us on Instagram and Facebook using the hashtag #hatswork.

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