Today’s Round-up looks at a swag store in Philadelphia. Economists say we’re due for another recession, so let’s talk about ways to combat the hard financial times. We also have another fast food campaign for you.
I make it a point of only surrounding myself with friends who dislike pickles. That way, when we go to lunch at a sandwich shop, guess who gets a table’s worth of pickle spears. If you love dill as much as I do, you have to read this article.
Pickledelphia was Philadelphia’s first large-scale pickle festival. It was held last autumn and had everything from shot glasses for pickle juice shooters or the beloved picklesicle, to #RiseandBrine ball caps and I Heart Pickles socks. I do not think anyone was surprised when VIP tickets sold out.
A lot of small businesses go through financial hardships, and usually their first instinct is to cut marketing and advertising spending. This article argues against that practice as the purpose of marketing is to bring qualified leads into the fold. Instead, consider focusing your advertising efforts on things that are low-cost and high-value, so that your return exceeds your investment.
Let me tell you a little thing about promotional headwear…hats work. They really, truly do.
Honestly, Taco Bell should start paying me for as much as I talk about them on this blog. But they are at it once again. They do these Steal a Taco campaigns for all kinds of sporting events, but this time there were Taco Bell baseball caps and collectable cards to tie it in to the World Series.