Hatswork Round-Up: July 25, 2019

July 25, 2019 - By Emily Potter

In today’s Round-Up we’re discussing innovative ways to work with the education industry. We will also look at five hidden benefits of promo products.


Students Flock to Promo Products at CollegeFest

The non-profit organization, Campus Philly held its annual CollegeFest event at Dilworth Park. This event brings together college students and businesses to share information for potential post-grad opportunities. More than 20 companies were in attendance with information packets, discounts, games, and of course: promo products.

In 2017, more than 5,000 students attended CollegeFest. The purpose of the event is to encourage students to remain in the Philly area after they graduate. My favorite giveaway was of course the baseball caps handed out from the Philadelphia Phillies.

Promo Marketing

More Public Schools Are Requiring Uniforms than Ever Before

Now, let’s talk about younger students. Did you know more public school are requiring students to wear school uniforms than ever before? Over 21% of public schools were requiring uniforms in 2016 compared to 13.8% in 2006.

We’ve talked about the possibility of including headwear into school uniforms in the past. According to this article, your selling potential has increased significantly over the past decade.

Soc Pub

Hidden Benefits of Promotional Products in 2018

Although this comes from an Australian source, its content is relevant to anyone within the promo products industry. Read the full article for a detailed explanation of five hidden benefits of using promotional products for marketing purposes.

  1. Increasing Brand Recognition
  2. Integrating it Into Your Digital Marketing Campaign
  3. Adding Value to Your Audience
  4. They Are Always There
  5. Cost-Effectiveness

Have you successfully added headwear to a school uniform package? Tell us what obstacles you overcame in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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