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Hatswork Round-Up: August 15, 2019

August 15, 2019 - By Emily Potter

In today’s Round-Up, we’re discussing the impact of corporate gifting and promotional giveaways. We’ll also look at one beverage brand’s cross promotion with HBO.

ASI

Don’t Give Up on Customer-Gifting Programs

“Gifts aren’t seen the same way as the products companies use to appeal to the masses for marketing purposes.” – John Crisci, President of Global Gifting

The practice of corporate gifting used to be the rule, not the exception. But since the recession about a decade ago, we’ve seen a significant decrease in corporate gift programs around the holidays. In 2009, no one had the additional spending money, and after a few years of not sending gifts with little impact on their bottom line, many businesses chose not to go back to it.

Best in AU

How to Calculate the ROI of Promotional Giveaways

We all want to select the best promotional giveaways for our brand. This article goes in depth about how to calculate your products’ brand impressions and return on investment to ensure you’re getting the most results for your money. It takes a deep dive into the products staying power, image, and consumer reactions.

Did you know hats get an average of 3,400 impressions and are kept for around 10 months?

Promo Marketing

HBO and Johnnie Walker Create White Walker Game of Thrones Whisky

Now that we have had a few months to process the final season of Game of Thrones, let’s look at a bran(d) that isn’t broken…see what I did there? Prior to the premier of season 8, Johnnie Walker released a limited-edition Scotch Whisky called White Walker.

The bottle had a hidden Winter is Here message that appeared when the bottle chilled, and the image of the Johnny Walker persona resembled the white walkers from Game of Thrones.

HBO is no stranger to using partnerships and unique experiences to promote their premium entertainment.

What was your all-time favorite Game of Thrones themed product? Tell us all about it in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.




Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

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Hatswork Round-Up: August 8, 2019

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