In today’s Round-Up, we are discussing ways to promote small businesses, in addition to headwear, of course. We will also take another look at everyone’s favorite genius: Elon Musk.
Cape Cod Times
In this article, a guess blogger for the U.S. Small Business Administration discusses how to harness your customers to become evangelists for your brand online and off. Social media influencers are a great way to showcase your products online, but by simply giving your customers a free branded cap for them to wear around town, you’ve increased your business’s exposure by an average of 3,400 impressions.
It’s simple: if you want to promote small businesses, hats work.
- Deliver an amazing customer experience.
- Create a VIP panel.
- Involve your brand advocates in content marketing.
- Reward brand advocates for their help.
- Give them plenty of your business cards to pass out.
- Ask them what they think.
- Ask your best customers to serve as references.
- Ask them to provide customer testimonials.
Even if you haven’t heard of Amazon Storefronts, there’s a chance you’ve already ordered something if you’re a Prime member. It’s a platform that allows customers to shop millions of products from 20,000 independently owned businesses, similar to Etsy or Ebay. It’s good to see a global powerhouse promote small businesses and their importance in our society.
We started talking about the guy behind Tesla when he realized hats work and stated selling them himself. Since then, he’s dropped a lot of wacky promotional products on us and got himself into hot water with the SEC. Check out the full article for more information.