Hatswork Round-Up: August 8, 2019

August 8, 2019 - By Emily Potter

In today’s Round-Up, we are discussing ways to promote small businesses, in addition to headwear, of course. We will also take another look at everyone’s favorite genius: Elon Musk.

Cape Cod Times

Making Your Customers Your Brand Ambassadors

In this article, a guess blogger for the U.S. Small Business Administration discusses how to harness your customers to become evangelists for your brand online and off. Social media influencers are a great way to showcase your products online, but by simply giving your customers a free branded cap for them to wear around town, you’ve increased your business’s exposure by an average of 3,400 impressions.

It’s simple: if you want to promote small businesses, hats work.

  • Deliver an amazing customer experience.
  • Create a VIP panel.
  • Involve your brand advocates in content marketing.
  • Reward brand advocates for their help.
  • Give them plenty of your business cards to pass out.
  • Ask them what they think.
  • Ask your best customers to serve as references.
  • Ask them to provide customer testimonials.


Amazon Launches Store to Promote Small Businesses

Even if you haven’t heard of Amazon Storefronts, there’s a chance you’ve already ordered something if you’re a Prime member. It’s a platform that allows customers to shop millions of products from 20,000 independently owned businesses, similar to Etsy or Ebay. It’s good to see a global powerhouse promote small businesses and their importance in our society.

Promo Marketing

Are T-Shirts and Tote Bags Enough to Save Elon Musk? The Mysterious Team Elon Web Store Thinks So

We started talking about the guy behind Tesla when he realized hats work and stated selling them himself. Since then, he’s dropped a lot of wacky promotional products on us and got himself into hot water with the SEC. Check out the full article for more information.

What’s your favorite promotion from Elon Musk we’ve covered on Hatswork? Tell us in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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