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Hatswork Round-Up: August 15, 2019




In today's Round-Up, we're discussing the impact of corporate gifting and promotional giveaways. We'll also look at one beverage brand's 1 cross promotion with HBO 2.

ASI

Don't Give Up on Customer-Gifting Programs 3

“Gifts aren't seen the same way as the products companies use to appeal to the masses for marketing purposes.” – John Crisci, President of Global Gifting

The practice of corporate gifting used to be the rule, not the exception. But since the recession about a decade ago, we've seen a significant decrease in corporate gift programs around the holidays 4. In 2009, no one had the additional spending money, and after a few years of not sending gifts with little impact on their bottom line, many businesses chose not to go back to it.

Best in AU

How to Calculate the ROI of Promotional Giveaways 13

We all want to select the best promotional giveaways for our brand. This article goes in depth about how to calculate your products' brand impressions and return on investment to ensure you're getting the most results for your money. It takes a deep dive into the products staying power, image, and consumer reactions.

Did you know hats get an average of 3,400 impressions and are kept for around 10 months 14?

Promo Marketing

HBO and Johnnie Walker Create White Walker Game of Thrones Whisky 15

Now that we have had a few months to process the final season of Game of Thrones 16, let's look at a bran(d) that isn't broken…see what I did there? Prior to the premier of season 8, Johnnie Walker released a limited-edition Scotch Whisky 17 called White Walker.

The bottle had a hidden Winter is Here 18 message that appeared when the bottle chilled, and the image of the Johnny Walker persona resembled the white walkers from Game of Thrones 19.

HBO 20 is no stranger to using partnerships and unique experiences to promote their premium entertainment 21.

What was your all-time favorite Game of Thrones 22 themed product? Tell us all about it in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.

Links:
  1. https://hatswork.com/blog/2017/06/19/selling-brand ed-caps-beverage-companies/
  2. https://hatswork.com/blog/2018/04/23/sell-wholesal e-hats-entertainment/
  3. https://www.asicentral.com/news/web-exclusive/sept ember-2018/don-t-give-up-on-customer-gifting-progr ams/
  4. https://hatswork.com/blog/2017/12/04/make-hats-wor k-happy-holiday/
  5. https://hatswork.com/blog/2018/05/07/custom-made-h ats-fast-food-fine-dining/
  6. https://hatswork.com/blog/2017/06/19/selling-brand ed-caps-beverage-companies/
  7. https://hatswork.com/blog/2017/06/19/selling-brand ed-caps-beverage-companies/
  8. https://hatswork.com/blog/2018/02/26/camouflage-ca ps-outdoor-sports-sector/
  9. https://hatswork.com/blog/2018/07/09/hospitality-h ats-for-hotels/
  10. https://hatswork.com/blog/2017/01/17/fundraising-f or-non-profits-part1/
  11. https://hatswork.com/blog/2018/07/16/promotional-h ospitality-rep-your-brand/
  12. https://hatswork.com/blog/2018/01/15/promotional-h eadwear-technology-market/
  13. https://bestinau.com.au/how-to-calculate-the-roi-o f-promotional-giveaways/
  14. https://hatswork.com/blog/2019/01/28/value-of-head wear-2019/
  15. https://magazine.promomarketing.com/article/hbo-pa rtnership-with-johnnie-walker-creates-game-of-thro nes-inpsired-whiskey/#ne=eea8df7b24c632f478efea987 fc6c45f&utm_source=promo-marketing-headlines&a mp;utm_medium=newsletter&utm_campaign=2018-10- 09
  16. https://hatswork.com/blog/2019/06/13/hatswork-roun d-up-june-13-2019/
  17. https://hatswork.com/blog/2017/07/03/selling-custo m-hats-alcohol-companies/
  18. https://hatswork.com/blog/2019/05/30/hatswork-roun d-up-may-30-2019/
  19. https://hatswork.com/blog/2016/06/23/hatswork-roun dup-promotional-products-2/
  20. https://hatswork.com/blog/2018/09/20/hatswork-roun dup-headwear-trends/
  21. https://hatswork.com/blog/2018/04/30/pitching-prom otional-caps-entertainment/
  22. https://hatswork.com/blog/2019/04/11/hatswork-roun dup-branded-merch-2/
Post date: 2019-08-15 08:00:06
Post date GMT: 2019-08-15 13:00:06

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