Hatswork Round-Up: July 18, 2019

July 18, 2019 - By Emily Potter

In today’s Round-Up, we’re covering the basics of using promotional products for marketing and trade shows. We will also look at the entertainment industry and Stranger Things branding.

TG Daily

Five Tips for a Successful Trade Show

Did you make it to the ASI Show Chicago last week? What did you think? I missed out this year, so I’d love to hear your thoughts. This article provides tips that are universal across all industry trade shows, not just promotional product shows.

Allow me to add a sixth tip thought: use promotional products for marketing! Never let a potential lead leave your booth empty handed, even if it’s something small, they will still pull it out of their show bag at the hotel or when they get home and remember you and your business.

  1. Set your goals.
  2. Set a budget.
  3. Design some handouts and promotions.
  4. Master your elevator pitch.
  5. Have a plan for collecting leads.


Stranger Things Merch Stars in Halloween Horror Nights Swag

For Halloween last year, Universal Studios released a line of merch for fans of Stranger Things, Chucky, and other fright-tastic classics including a sublimated cap with our favorite Eggo-loving heroine, Eleven.

Times Square Chronicles

Five Basics of Using Promotional Products for Marketing

This article is a great place to start if you are running a new business and trying to find inexpensive ways to market your brand. The best way to assert your brand is to use promotional products for marketing materials.  

  1. Items to Give Away
  2. Should You Use the Logo?
  3. A Caution About Clothing
  4. Environmental Targeting
  5. Regifting is Effective

What did you think of Stranger Things 3? Did you notice all of the product placement? Let’s discuss in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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