If you have spent any time in Tuscaloosa or any other college town, you will see cars, homes, yards, and people decked out in school regalia. This article offers some ideas you may have not considered before.
This article discusses how important throwbacks and retro styles in the promo industry. They call it Revival, but essentially, it is just the idea that people love products that give them a sense of nostalgia whether that is in the design style or the craftsmanship. It is not a new idea, but it is definitely worth remembering and exploring next time you are in a design rut.
This article takes a deep dive into the history of our industry. Without the advent of mass printing, promotional products never would have become what they are today. We still rely heavily on printing services for products themselves as well as our supplier catalogs, distributor flyers, mailings, trade show booths, etc.