Hatswork Round-Up: June 27, 2019

June 27, 2019 - By Emily Potter

In case you missed it, we’ve been publishing our bi-annual trend series this month. In honor of that, we’re looking at other promotional products trends in today’s Round-Up.


Trend Alert: College Football Merch

As a University of Alabama alumni, it is safe to say I eat, sleep, and breathe football each fall . So, it should come as no surprise that I’m covering college football branded promotional products.

If you have spent any time in Tuscaloosa or any other college town, you will see cars, homes, yards, and people decked out in school regalia. This article offers some ideas you may have not considered before.


Trend Watch: Revival

This article discusses how important throwbacks and retro styles in the promo industry. They call it Revival, but essentially, it is just the idea that people love products that give them a sense of nostalgia whether that is in the design style or the craftsmanship. It is not a new idea, but it is definitely worth remembering and exploring next time you are in a design rut.

Printing Impressions

Promotional Products: A History of Printing

This article takes a deep dive into the history of our industry. Without the advent of mass printing, promotional products never would have become what they are today. We still rely heavily on printing services for products themselves as well as our supplier catalogs, distributor flyers, mailings, trade show booths, etc.

What’s the best promotional products you’ve ever seen at a football game? Tell us in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Youth Hat Trends: Spring/Summer 2020


Men’s Hat Trends: Spring/Summer 2020