Hatswork Round-Up: June 6, 2019

June 6, 2019 - By Emily Potter

In today’s Round-Up, we’re helping you select the right products for your business. We’re also offering selling tips for professionals within the promo market.


What to Look for in a Promotional Product

This article states that the three most important things to consider when choosing a promotional product are practicality, longevity, and versatility.

Practicality refers to the usefulness of the product. For instance, hats protect you from the sun and hide bad hair days. Longevity is the length of time the product is kept and used. Caps are kept for an average of 10 months by the initial recipient. But, many consumers report re-gifting promo items once they’re done using them. Choosing a product that is versatile means it will fit in no matter where you use it: trade shows, conventions, workshops, etc.

Keep these in mind when selecting a cap to represent your business and you won’t go wrong.


Promo Market to Target: Alternative Energy

I have spent a ton of time discussing specific industries to help you sell into each, the most recent being government, media, public services, and professionals. But Hatswork has never covered the alternative energy market. Lucky for you, the folks are ASI are much more scientifically inclined than I am, so you can read all about it in this article.

Promo Marketing

Beverage Brands Promo Market: What to Know About Selling

Another sector we’ve covered in the past is the specialty beverage and alcohol industries. The initial place your mind probably goes is to mugs, tumblers, koozies, and coasters, but if you think about microbreweries and beer drinkers, caps are a very fitting product. The same goes for boutique coffee houses.

What industry do you want to see on Hatswork next? Tell us in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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