Hatswork Round-Up: November 29, 2018

November 29, 2018 - By Emily Potter

In today’s Round-Up, we’re talking about promo ideas inspired by the Vegas Knights hockey team during their first year of competing for the Stanley Cup. We’ll also look at how one Marvel character used products to get fans excited for the sequel’s release. Finally, we’ll look at a new product by the USPS.


Vegas Knights Championship Merchandise Highlights Apparel Trends

Although they were defeated in the Stanley Cup finals, the Las Vegas Knights had one hell of an inaugural year in 2018. After they were named Western Conference Champions, promotional products blew up all over Vegas for the new team including a structured snapback cap with mesh back panels that sold out almost immediately.

Check out the full article to see some awesome sports related promo ideas you can implement in your next campaign.

Deadpool 2 Hats, Backpacks, and Wallets Have Arrived

We’ve talked a lot about how pop culture can use promotional products to rev up excitement for events within the entertainment industry. In this case, Deadpool 2 released a line of products prior to the movie’s premier, including a crazy detailed hat that looks just like it was made from Deadpool’s super suit.

The product line also includes everything from backpacks to spatulas to Christmas sweaters.

Promo Marketing

Great (and Gross) Promo Ideas Inspired by USPS’s New Scratch-and-Sniff Stamps

It’s not every day that the United States Postal Service drops new products. Earlier this year, they offered scratch-and-sniff forever stamps. ASI took it upon themselves to brainstorm a few promo ideas that could also provide a smelly version and others who definitely shouldn’t. Check out the list below for a giggle.

The Good:

The Gross:

What is the best promo idea you’ve seen in the sports or hospitality market? Tell us about it in the comments below.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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