Hatswork Round-Up: December 6, 2018

December 6, 2018 - By Emily Potter

In today’s Round-Up, we’re letting one of the world’s biggest drink brands prove the effectiveness of using promo products in your marketing campaign.

We’ll also look at how technology has affected promo products, and how schools are combatting budget issues.

Promo Marketing

Forget Dierks Bentley—Promotional Products Are the Stars of Pepsi’s New Major Marketing Campaign

Every week you hear us preach about the effectiveness of using promotional products in your marketing campaign. Today, you don’t have to take our word for it; just listen to one of the world’s biggest beverage brands.

Pepsi partnered with country music star, Dierks Bentley to give away branded products, concert tickets, and a chance to meet the musician.

This coincided with Pepsi’s Generations campaign which focused on vintage-inspired marketing targeted to millennials.

Customer Think

A Complete Guide to Promotional Marketing in the Digital Age

“Promotional marketing is inherently more adept at addressing important consumer touchpoints and leaving a lasting impression on consumers that influences their behavior both offline and online.”

This article looks at how promotional products can affect a marketing campaign in today’s digital world.

  • Generate Long-Term Brand Recognition and Exposure
  • Establish Quality
  • The Utility Factor
  • Utilize Deft Promotional Strategies to Cross-Pollinate Marketing Channels
  • Promotional and Digital Marketing Are Not Competitors


Online Stores Are Changing Sports Fundraising for the Better

The days of children going door-to-door selling candy bars to raise funds for their high school team are a thing of the past. Nowadays, when faced with budget problemsschools will set up an online store with all of their branded merchandise available for purchase. By up charging each item by a few dollars, that excess can be used to support teams in things like tournament expenses or uniform purchases.

The bestselling items include:

What do you think of this new way schools are raising money to support athletes and other programs?

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Branded Caps Are Not #FakeNews


Hatswork Round-Up: November 29, 2018