Hatswork Round-Up: May 3, 2018

May 3, 2018 - By Emily Potter

The nation’s biggest custom headwear fashion show (also known as the Kentucky Derby) is this weekend, folks!

Style Blueprint

Ladies, We All Know Derby is All About the Custom Headwear!

The hats you see women wearing at the Kentucky Derby aren’t your typical baseball cap or advertising medium. However, there are still lessons you can take from the custom headwear pieces these ladies adorn for the event.

Local milliners design custom headwear for their clients months prior to the Derby. Some women create their own from things they picked up at a craft store. I like to think of the derby as market research for custom headwear and women’s spring trends.


Most Popular Colors in Promo Fashion for 2018

It wasn’t long ago that we told you Pantone chose Ultra Violet as 2018’s Color of the Year. In this article, ASI takes a look at the top 12 colors for this year’s apparel trends. Keep these colors in mind next time you’re working with a client to design their next custom headwear order.

  • Meadowlark
  • Little Boy Blue
  • Chili Oil
  • Arcadia
  • Ultra Violet
  • Spring Crocus
  • Cherry Tomato
  • Blooming Dahlia
  • Pink Lavender
  • Emperador
  • Almost Mauve
  • Lime Punch

Promo Marketing

The Promotional Apparel Industry Needs More Denim

As a 90s baby myself, this article is worth reading if for nothing else, to reminisce about the 2001 photo of Britney and J.T. in their denim-on-denim matching outfits.

We’ve talked a lot about how fashion trends from my childhood are quickly making a comeback: acid washes, jean jackets, and even denim caps.

Denim is also great for custom headwear that will be worn by blue-collar employees as part of their workwear uniform since it’s so durable. Since they’re also stylish they can be worn at a construction site and in the boardroom.

Do you think 90s fashion trends are here to stay? Let us know your thoughts in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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