Hatswork Round-Up: May 10, 2018

May 10, 2018 - By Emily Potter

Green jackets and golf caps: you guessed it, today we’re talking about the Masters held in early April.

We’ll also look at selling into the health care sector, and cheerleading just in time for summer cheer camps.

Promo Marketing

The Masters Doubles Merch Shop Size, Has 125 Styles of Golf Caps, 64 Registers

We’re just over a month out from the 2018 Masters Tournament, so I wanted to give you guys an update on the 125 branded golf caps that were sold at what can only be described as a merch mall in Augusta, Georgia.

Since one can only purchase Masters gear at the tournament, the store had 64 cash registers set up to accommodate the crowd of golf fans.


Promo Market to Target: Health Care

Last summer, we detailed how to sell promotional hats to different businesses and clinics in the health care market. In 2016, the medical sector made up 10% of the overall promotional products industry sales.

Although it has declined nearly 4% since 2012, that is still a staggering market share for an industry as large as ours. Hatswork is here to help you secure your portion.

  1. Home Healthcare
  2. Wellness Programs
  3. Community Outreach
  4. Medical Tourism
  5. Concierge Care
  6. Newer Markets

Promo Corner

Kicking Off Sales of Cheer/Sports Promotions

Although cheerleaders can’t wear hats while they’re on the sidelines or the mat, they can wear them as part of their traveling suit for those long bus rides to and from games and competitions. They can also use caps branded with the school’s logo or mascot to sell as a fundraiser or throw out to the crowd at games.

One piece of headwear you may not have considered for this predominately female sport is athletic non-slip headbands like JUNK. These are great for practice and performance and can be customized with sublimation.

What do you think about branded golf caps and headbands? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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