Hatswork Round-Up: November 10, 2016

November 10, 2016 - By Emily Potter

It’s the second week of November. We have come together amidst what can only be described as a 3-ring circus and selected a new Commander in Chief, who will serve through 2020. But how do promotional sales measure up to the election results?

The Chicago Cubs won the World Series for the first time in over 100 years. How has that affected their merchandise sales?

Although things change, they all remain the same. Today, we’ll look at an embroidery shop makeover facilitated by The Embroidery Coach. You may find some takeaways you can implement into your own shop.

The Seattle Times

Campaign Swag Promotional Sales May Provide Clues to Election Results

According to Mark Gilman, chairman of Gill Studios, the winner of the presidency always buys more bumper stickers. The Clinton campaign ordered 2.3 million, while Trump only ordered 800,000. ASI has been holding bumper sticker polls for months and most recently, showed Hillary with a slight advantage. So by these standards, the predictions were wrong.

However, Norman Cohn, chairman of ASI and a 60 promotional sales veteran, claimed that yard signs are a better predictor. And in that respect, Trump had it in the bag.

Promo Marketing

The Cubs Sell 5 Times More Merch than MLB Average

This article follows the sale of MLB merchandise in correlation to number of wins, playoff, participation, and anticipated World Series appearances. We’re all aware that real-time pop-culture events influence sales, but these Cubs stats are off the charts. Literally, check out the last graph.

It’s been over 70 years since the Cubs have been in the World Series, but they made it count. This year, they sold more than 5 times the league average in team gear to fans and saw a 118% increase in online sales.

Everybody loves a comeback.

Promotional Sales


Advice for a Successful Embroidery Shop

Wearables magazine solicited entries for a 2-day one-on-one consultation with The Embroidery Coach, Joyce Jagger. The winner selected was Bobbi Brooks of Creations in Thread in Wickenburg, Arizona.

This article contains photos and videos of the embroidery shop makeover, which began earlier this year. It also provides tips that would be helpful to most decorators or store owners.

What do you think of the results of the election versus the promotional sales? Can we predict 2020 using these methods? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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