Hatswork Round-Up: December 8, 2016

December 8, 2016 - By Emily Potter

Only 17 more days until Christmas! Today, we’ll give you some tips for planning our your corporate gifts, and how to spy on your competition. We’ll also look at how decorators in Chicago met the fan gear demand following their big World Series win last month.


Tis the Season for Corporate Gifting

This article offers the following 7 tips to help you plan our your corporate gifts so that you don’t have any added stress this Holiday season.

  1. Make a List & Check it Twice
  2. Stay on Budget
  3. Give Gifts in Person Whenever Possible
  4. Consider the Value of Packaging & Branding
  5. Start Early
  6. Give a Useful Gift
  7. Don’t Stress Out, Contact an Expert

Promo Marketing

3 Things Your Competitors Can Teach You

This blog post provides advice on researching other companies in your market so you can better compete with them.

  1. Read their online reviews.
  2. Look at the type of jobs they’re hiring for.
  3. Study their About Us

After learning as much as possible, and collecting all the data you can, it’s important that you use that information to help frame your future messages. Don’t copy your competitors; customers will see right through that. Rather, use your research to what works versus what falls flat and act accordingly.


Promo Products Companies Churn Out Championship Fan Gear After Cubs Win

It’s been about 5 weeks, but Chicagoans are still on a high from their first World Series win in over a century. And I can guarantee they’re still wearing their fan gear.

This article talks about how fans waited in unbelievable lines for highly over priced championship merch in the days following Game 7. Also, how the local decorators worked through the night to pump out fan gear for Cub supporters.

This is just another example of how the right promotional product at the right time can move people to action.

What’s your favorite piece of fan gear? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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