Can you believe we’re already entering March? Don’t worry, there’s still a whole lot of 2017 left. Today, we’re talking trade shows so you can prepare for the rest of the year and tweak what you learned from shows in January and February.
We’re also going to look at how one athleisure giant snuck into the promo products industry without anyone knowing.
Although the PPAI Expo is over, we’re not even out of Q1 yet, so there are still a ton of industry trade shows to look forward to in 2017. HALO has compiled their top 4 blog posts on trade shows in one space. Be sure to check them all out.
- Booth! There it is: How to Build an Awesome Event Marketing Plan
- The Trade Show Playbook: How to Run a Winning Trade Show Booth
- How to Design a Trade Show Booth
- 7 Must-Haves for Your Trade Show Survival Kit
Although posted last year, this article rings just as true today as it did in 2016.
- Show customers your appreciation.
- Know your customer persona.
- Provide memorable promotional products.
- Be clear about who you are.
We talk a lot about how promotional hats act as a gift to say thank you to your customers as well as knowing who your customers are. Hats are a clear, memorable way to promote your brand; they’ll never be covered up or hidden.
Don’t be surprised if you didn’t hear, but Under Armour has secretly entered the promotional apparel industry. Unlike its partnership with MLB, there was no press release and no big announcement this time. But now, Under Armour has partnered with alphabroder to create an exclusive line in our industry.
It’s still not easy to find, maybe that will change in the coming years. It will be interesting to watch nonetheless. Stay tuned.
What do you think about Under Armour’s news? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.