Hatswork Round-Up: December 5, 2019

December 5, 2019 - By Emily Potter

In today’s Round-Up, we are once again discussing the art of the selfie. We will also look at the evolution and history of holiday coffee cups as well as the perfect winter work hat for being outdoors all winter long.

Promo Marketing

Here Come the Reverse Logo Caps for Mirror Selfies

What a weird time it is to be alive.

Clothing brands like Hugo Boss are now offering apparel with the logos and other typography designs written backwards so that they will appear correct in posted mirror selfies. You read that right. In real life (IRL as the kids say) the taglines and logos are backwards so that they can be legible online.

Are augmented and artificial reality overtaking real life? One could argue for it.

Promo Marketing

What 22 Years of Starbucks Holiday Cups Tell Us About Drinkware Decoration Trends

Remember back to this time 4 years ago. It was 2015; Obama was President, and Starbucks unwillingly waged a War on Christmas by designing a simple disposable cup for the season. After nearly 20 years of holiday cups, the internet was outraged that Starbucks chose a plain red option to complement the green logo, despite all the advice that simplicity is key in design elements (see below.)

See all the holiday cups before and after that overinflated incident in the article.

  1. Red is here to stay.
  2. Simplicity is key.
  3. Designs are better than no designs.

Popular Mechanics

Keep Your Head Toasty with the Perfect Winter Work Hat

This article is all about choosing the right winter work hat to keep you comfortable and warm all season long whether you’re an outdoorsman by trade or just working on some projects outside..

What was your favorite Christmas cup? Tell us in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Hatswork Round-Up: December 12, 2019


Hatswork Round-Up: November 21, 2019