Hatswork Round-Up: November 21, 2019

November 21, 2019 - By Emily Potter

In today’s Round-Up we’re looking at branded merchandise from First Lady, Michelle Obama, and a health care company’s President’s Club.

Style Caster

Is it Possible to Wear a Hat to the Office Without Feeling Extra?

This article looks at all different types of headwear shapes, and how to wear them and style them for a casual day-to-day office look.


Branded Merchandise Line Helps Build Buzz for Michelle Obama’s Memoir

To accompany her book launch, First Lady, Michelle Obama, released a line of branded merchandise and apparel, including a grey dad hat with her autograph embroidered on the side, and a t-shirt with arguably her most famous quote, “When they go low, we go high.”

Fans of Michelle’s arms and her book can also purchase water bottles, baby onesies, pencils, keychains, and more proving that once again, branded merchandise holds strong in marketing and politics.


Ideal Image President’s Club – Case Study

Ideal Image is a MedSpa brand leading the industry in non-surgical aesthetic services like laser hair removal. When Ideal Image welcomed 19 salespeople into their President’s Club; they wanted to include a series of corporate gifts in addition to a luxurious vacation to Mexico.

  • Two months prior to the trip, winners received custom luggage and a passport holder.
  • One month prior, they got a beach tote filled with sun-safety gifts.
  • While in Cabo San Lucas, they received a sun hat and phone charger.
  • One month after the vacation; winners were gifted a lapel pin, an award, and a bottle of champagne.

What’s the best branded merchandise you’ve ever received as an award for an achievement? Tell us what you did and what you won in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Hatswork Round-Up: December 5, 2019


December 2019: Recognizing National Days for Your Business