Hatswork Round-Up: September 5, 2019

In today's Round-Up, we compare one of IHOP's ¹ best marketing decisions to one of its worst. We will also talk about how a non-profit ² in the construction ³ industry is working to save its workers.

Promo Marketing

IHOP Rolls Out Pumpkin Pancake Promotional Beer ⁴

After the advertising disaster that was their summertime ⁵ name change to IHOB, it feels good, as a marketer, to say IHOP ⁶ killed it with this campaign.

It brings everything one could possibly want in an autumn ⁷ product together, from basic pumpkin ⁸ flavoring, to comfort food ⁹, maple syrup ¹⁰, and stout beer ¹¹.

Select bars in New York City ¹² served IHOPS ¹³: Pumpkin ¹⁴ Pancake Stout to advertise IHOP's ¹⁵ fall ¹⁶ pancakes. Unlike the summer ¹⁷ burger campaign, this one works.

Sentinel Source

Put a Logo On It! Engaging Promotional Items to Hype Your Business ¹⁸

In this article you will find a list of suggested promotional items, including apparel. But the most important point that was made was to choose promotional items that benefit the end user. Something that is useful will get used. The more it is used, the more brand impressions it makes.

Yahoo

There's a Powerful Message Behind the Color of these Construction Workers' Hats ¹⁹

Construction workers in Australia are fighting back against toxic masculinity. Blue Hats is a suicide prevention charity organization ²⁰. If someone on a construction site ²¹ is wearing a branded blue hard hat ²², it means that they have received official training to talk to and listen to their struggling peers.

Construction workers ²³ are over-represented at one in eight suicides in Australia.

Do you have a favorite seasonal marketing campaign? Tell us which one and why in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.

1. https://hatswork.com/blog/2018/05/07/custom-made-h ats-fast-food-fine-dining/
2. https://hatswork.com/blog/2017/01/17/fundraising-f or-non-profits-part1/
3. https://hatswork.com/blog/2017/07/17/caps-construc tion-industry/
4. https://magazine.promomarketing.com/article/ihop-r olls-out-promotional-pumpkin-pancake-beer/#ne=eea8 df7b24c632f478efea987fc6c45f&utm_source=promo- marketing-headlines&utm_medium=newsletter& utm_campaign=2018-10-09
5. https://hatswork.com/blog/2016/06/20/summer-sellin g-personalized-hats/
6. https://hatswork.com/blog/2018/05/14/custom-hats-r estaurants-food-delivery/
7. https://hatswork.com/blog/2017/10/30/give-thanks-4 -autumn-events-promote/
8. https://hatswork.com/blog/2018/02/12/attract-touri sts-agricultural-market/
9. https://hatswork.com/blog/2018/05/07/custom-made-h ats-fast-food-fine-dining/
10. https://hatswork.com/blog/2018/09/06/hatswork-roun dup-cannabis-promotional-products/
11. https://hatswork.com/blog/2017/07/03/selling-custo m-hats-alcohol-companies/
12. https://hatswork.com/blog/2016/06/06/evolution-of- the-hat-historical-timeline/
13. https://hatswork.com/blog/2018/05/07/custom-made-h ats-fast-food-fine-dining/
14. https://hatswork.com/blog/2017/10/02/how-to-sell-h ats-halloween/
15. https://hatswork.com/blog/2018/05/14/custom-hats-r estaurants-food-delivery/
16. https://hatswork.com/blog/2018/11/26/athleisure-ha ts-trends-aw19/
17. https://hatswork.com/blog/2019/06/10/womens-hat-tr ends-spring-summer-2020/
18. https://www.sentinelsource.com/sponsors/business/b eeze_teese_september_2018/put-a-logo-on-it-engagin g-promotional-items-to-hype/article_f7c55366-b78c- 11e8-a149-7f06eb00385b.html
19. https://au.news.yahoo.com/powerful-message-behind- colour-construction-workers-hats-104822117.html
20. https://hatswork.com/blog/2017/01/23/fundraising-f or-non-profits-part2/
21. https://hatswork.com/blog/2017/07/31/sell-caps-ind ependent-contractors/
22. https://hatswork.com/blog/2018/10/22/public-servic e-uniform-caps/
23. https://hatswork.com/blog/2019/01/14/political-pro ducts-promos-government/