We’re officially in Q2; that means PSL SZN is nearly upon us. That’s Pumpkin Spice Latte Seasonfor all you non-basic millennials out there. In today’s Round-Up, we’re looking at autumn-inspired merch from America’s favorite coffee shop. We will also touch on branded drinkware in the alcoholic beverage market and look at a decoration technique.
ASI
Starbucks Releases Autumn-Inspired Merch
Last year, Starbucks released a line of #sweaterweather products including tumblers, notepads, and more. Of course, the internet did its thing and tore it to pieces like it was a war on fall or something. I happen to think the prints are lovely, but I was also a fan of the simple red Christmas cups too, so what do I know? We’ll have to wait and see if they give it another go this autumn.
Promo Marketing
Florida Passes Law Allowing Bars to Accept Free Branded Drinkware
Dating back to prohibition days, most states still don’t allow alcohol companies to give branded items to bars and restaurants. However, Florida recently changed that. Bar owners are happy because they get free glasses to use in their establishments. Large beverage companies like MillerCoors are happy because they get to supply glasses with their logo. Microbrewers, are the ones who lose in this scenario.
Thomas Net
A Brief Introduction to Die Cutting and Kiss Cutting
We’ve spent a lot of time teaching you about different methods to decorate caps. Check out this article to learn about die cutting and kiss cutting.
- How Die Cutting is Used
- Common Die Cutting Applications
- Choosing the Right Die Cutting Method
What’s your favorite branded drinkware product you’ve seen? Tell us in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.
