Hatswork Round-Up: March 21, 2019

March 21, 2019 - By Emily Potter

In today’s Round-Up, we are discussing one of the best ways to generate brand awareness for small businesses. We will also look at some great hot weather hats and discuss the promotional headwear industry.


Three Ways Giveaways Create Brand Awareness

We all know that promotional products help to generate brand awareness and positive impressions. This is especially important when 60% of people surveyed said they are more likely to buy from a brand they are familiar with than one they have never heard of.

Another way to build brand awareness is to host a contest, giveaway, sweepstakes, etc. This article dives into three key ways businesses can do this and stay top-of-mind with their customers and potential clients.

  1. Increase measurable social media metrics.
  2. Establish your brand as a leader in your industry.
  3. Foster loyalty and build connections with existing customers.


The Best Cooling Headwear

Did you know that one of the quickest and easiest ways to cool down is by focusing on your head and neck area? There are pulse points where blood vessels close to the skin’s surface can rapidly cool down your entire system.

With the spring and summer months right around the corner, now is the time to start thinking about how you’re going to protect yourself from the sun’s harmful rays. This article lists six of the best cool-down caps you can buy.

  1. Headband
  2. Baseball Hat
  3. Most Coverage
  4. Towel
  5. Brimless
  6. Ice Hat

Promo Marketing

Getting in on the (Still) Growing Promotional Caps and Headwear Category

“In every sporting event, you see a hat. On every delivery person, every golfer, every tech person, every service leader in various industries, you see a hat. The hat is universal and says it all. It’s the closest thing to a person’s eyes when you greet them.” -Joey Knight

Name a more effective brand awareness strategy than incorporating promotional hats. Go on, we’ll wait. Don’t forget to follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Hatswork Round-Up: March 28, 2019


April 2019: Holidays to Promote Your Business