Hatswork Round-Up: December 13, 2018

December 13, 2018 - By Emily Potter

In today’s Round-Up, we’re looking at the latest trends in headwear, and the top 10 promotional product buyer markets. We will also discuss how organized youth sports order caps and uniforms for teams.


The Latest Trends in Headwear: What to Look For

Did you know headwear makes up six percent of the $21 billion apparel industry? And that number is expected to increase. High visibility caps are becoming increasingly important, and camouflage remains one of the most popular trends in headwear.

This article looks at trends in headwear by breaking it down into things like regional preferences and simple market research by being aware of your surroundings. Check out the full article for more. And don’t forget to look back over our trend series where we cover women’s, men’s, youth, and athleisure every Spring/Summer and Autumn/Winter season.


PPAI Survey Shows Business Services Firms are Top Promo Buyers

Here at Hatswork, we’ve covered dozens of different industries and markets, and helped you sell promotional caps into each. In this article, PPAI, looks at the top 10 buyers of promotional products in 2017. Spoiler alert: we have published blogs specific to almost each of them.

The number one sector is business services, which includes things like human resources, market research services, translations services, etc.


Promo Market to Target: Sports Leagues

The youth sports market generates over $15 billion dollars; comparatively, the NFL is valued at $14 billion. Nearly 40% of children ages 6-12 played organized team sports in 2016.

In many cases, ordering uniforms, collecting money, and fundraising are jobs that fall on the shoulders of parents and other volunteers. Because of this, it’s imperative that team dealers and distributors make the process as easy and seamless as possible. Online can simplify this for all parties involved.

What do you think about the trends for headwear and team sports? Let us know in the comments below.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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