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Hatswork Round-Up: December 6, 2018




In today's Round-Up, we're letting one of the world's biggest drink brands 1 prove the effectiveness of using promo products in your marketing campaign.

We'll also look at how technology 2 has affected promo products, and how schools 26 3 are combatting budget 4 issues.

Promo Marketing


Forget Dierks Bentley—Promotional Products Are the Stars of Pepsi's New Major Marketing Campaign 5


Every week you hear us preach about the effectiveness of using promotional products in your marketing campaign. Today, you don't have to take our word for it; just listen to one of the world's biggest beverage brands 6.

Pepsi 7 partnered with country music star, Dierks Bentley 8 to give away branded products, concert tickets, and a chance to meet the musician 9.

This coincided with Pepsi's 10 Generations campaign which focused on vintage-inspired 11 marketing targeted to millennials 12.

Customer Think


A Complete Guide to Promotional Marketing in the Digital Age 13


“Promotional marketing is inherently more adept at addressing important consumer touchpoints and leaving a lasting impression on consumers that influences their behavior both offline and online.”

This article looks at how promotional products can affect a marketing campaign in today's digital world 14.

  • Generate Long-Term Brand Recognition and Exposure

  • Establish Quality

  • The Utility Factor

  • Utilize Deft Promotional Strategies to Cross-Pollinate Marketing Channels

  • Promotional and Digital Marketing Are Not Competitors


ASI


Online Stores Are Changing Sports Fundraising for the Better 15


The days of children 16 going door-to-door selling candy bars to raise funds 17 for their high school team 18 are a thing of the past. Nowadays, when faced with budget problems 19, schools 20 will set up an online store with all of their branded merchandise available for purchase. By up charging each item by a few dollars 21, that excess can be used to support teams 22 in things like tournament expenses or uniform purchases 23.

The bestselling items include:

What do you think of this new way schools 26 3 are raising money 27 to support athletes 28 and other programs?
Links:
  1. https://hatswork.com/blog/2017/07/03/selling-custo m-hats-alcohol-companies/
  2. https://hatswork.com/blog/2018/01/08/sell-custom-c aps-tech-startups/
  3. https://hatswork.com/blog/2016/08/01/back-to-schoo l-branded-hats/
  4. https://hatswork.com/blog/2018/04/09/promotional-h ats-finance-sector/
  5. https://magazine.promomarketing.com/article/pepsi- dierks-bentley-promotional-campaign/#ne=eea8df7b24 c632f478efea987fc6c45f&utm_source=promo-market ing-headlines&utm_medium=newsletter&utm_ca mpaign=2018-05-23
  6. https://hatswork.com/blog/2017/07/03/selling-custo m-hats-alcohol-companies/
  7. https://hatswork.com/blog/2017/06/19/selling-brand ed-caps-beverage-companies/
  8. https://hatswork.com/blog/2018/04/23/sell-wholesal e-hats-entertainment/
  9. https://hatswork.com/blog/2018/04/30/pitching-prom otional-caps-entertainment/
  10. https://hatswork.com/blog/2017/06/19/selling-brand ed-caps-beverage-companies/
  11. https://hatswork.com/blog/2018/11/05/hat-trends-aw 19-hats-for-women/
  12. https://hatswork.com/blog/2018/03/26/sell-onetouch -caps-part-1/
  13. http://customerthink.com/a-complete-guide-to-promo tional-marketing-in-the-digital-age/
  14. https://hatswork.com/blog/2018/01/15/promotional-h eadwear-technology-market/
  15. https://www.asicentral.com/news/web-exclusive/may- 2018/online-stores-are-changing-sports-fundraising -for-the-better/
  16. https://hatswork.com/blog/2017/02/27/selling-caps- nontraditional-students/
  17. https://hatswork.com/blog/2017/01/17/fundraising-f or-non-profits-part1/
  18. https://hatswork.com/blog/2017/02/20/selling-caps- high-schools/
  19. https://hatswork.com/blog/2018/04/16/targeting-pro motional-hat-sales-financial-market/
  20. https://hatswork.com/blog/2017/02/13/selling-caps- college-campuses/
  21. https://hatswork.com/blog/2018/04/09/promotional-h ats-finance-sector/
  22. https://hatswork.com/blog/2017/02/27/selling-caps- nontraditional-students/
  23. https://hatswork.com/blog/2017/02/20/selling-caps- high-schools/
  24. https://hatswork.com/blog/2017/06/19/selling-brand ed-caps-beverage-companies/
  25. https://hatswork.com/blog/2017/02/13/selling-caps- college-campuses/
  26. https://hatswork.com/blog/2016/08/01/back-to-schoo l-branded-hats/
  27. https://hatswork.com/blog/2017/01/23/fundraising-f or-non-profits-part2/
  28. https://hatswork.com/blog/2018/11/26/athleisure-ha ts-trends-aw19/
Post date: 2018-12-06 08:00:00
Post date GMT: 2018-12-06 14:00:00

Post modified date: 2018-12-03 15:09:21
Post modified date GMT: 2018-12-03 21:09:21

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