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How to Sell OneTouch Caps [Part 1]

March 26, 2018 - By Emily Potter

Outdoor Cap has over 40 years of headwear expertise, making them an authority on cap trends and consumer needs.

OC recently added OneTouch to their line of high-quality headwear. A unique knitting technique is used to create fabric in a rounded shape removing the need for multiple panels and seams, resulting in a single continuous panel that creates a perfect fit every time.

Each style is developed with specific wicking fabrics and closures in mind to create the lightest high-performing hats possible. OneTouch by Outdoor Cap is up to 50% lighter than traditional caps.

All OneTouch caps have an active cooling sweatband, Q3® wicking fabric, and a 3D welded Outdoor Cap logo. The cooling sweatband actively decreases in temperature when you sweat. Q3® fabric technology wicks moisture away from the skin and transfers it to the surface for evaporation.

OneTouch by Outdoor Cap is an innovative piece of headwear, unlike anything you have ever seen before. Sports teams and businesses alike will appreciate the high-tech seamless fit and style OneTouch provides.

You can find all four of OC’s OneTouch styles—REEVO, SHIFT, FLIGHT, and EDGE—on all three OC pages: Promotional Products, Outdoor Sports, and OC Sports. Check them out and join the revolution.

Having a piece of advertising as inventive and ground-breaking as a OneTouch hat will promote the brand that utilizes it as such. Companies will invest in cutting-edge apparel that will boost their reputation and awareness within the market.

The purpose of this document is to provide you with extended knowledge of the promotional products industry, as well as offer tips to help you sell OneTouch caps into the market

In this guide, we will look at different types of companies and businesses, so that you will have a better understanding of how OneTouch caps will benefit each. Next time, we’ll look at promotional sales to companies targeted at millennials and older generations.

You will learn how to target and reach out to common decision makers in various businesses both small and large. You will also learn how to optimize sales among differing promotional product usage behaviors.OneTouch Caps

Modern Markets

Companies within industries that pride themselves on their ability to stay up-to-date on modern trends like technology, education, and entertainment are a perfect fit.

Technology

Jobs within the technology industry have increased for five consecutive years. In 2015, the market reached a total of 6.7 million workers, more than the financial and construction industries. A total of 45 states saw increased job growth with California, New York, and Texas leading the charge.

There are over 473,000 tech companies in the U.S. accounting for about 7% of the GDP.

Promotional caps serve three distinct purposes for technology and startup companies.

  • Used to entice new and potential talent
  • Given to employees as milestone gifts
  • Worn at trade shows as part of the employee uniform

Education

The education industry is said to be a recession-proof market. In the worst of economic times, after the 2008 crisis, the education market remained steady and even showed considerable growth, all things considered.

The collegiate retail industry is estimated to be worth an annual $10 billion. There are over 2,600 colleges and universities in the United States, and they are a gold mine of promotional products.

OneTouch by Outdoor Cap offers opportunities for schools of all levels from collegiate to elementary and everything in between.

  • Athletics
  • Booster Clubs
  • Clubs and Activities
  • Graduate Programs
  • Greek Life
  • Preschools
  • Private Schools
  • Public Schools
  • Summer Camps
  • Trade Schools
  • Youth Centers

Entertainment

The U.S. media and entertainment industry is a $703 billion market comprised of business that produce and distribute movies, TV, commercials, streaming content, music, radio, books, video games, and more. It is expected to reach over $800 billion by 2021 according to PriceWaterhouseCoopers.

OneTouch caps can be used to advertise and boost sales for all sorts of businesses within the media and entertainment industries.

Check back next week as we dive into businesses targeted at either millennials or more mature demographics.

What other industries would you like to see covered on Hatswork? Let us know in the comments below. Don’t forget to follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

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