Hatswork Round-Up: July 26, 2018

July 26, 2018 - By Emily Potter

Today, we’re looking at ways to advertise new businesses, beginning with promotional items, of course.

We’ll also discuss some embroidery tips and the future of cotton as it pertains to the promotional industry.

Promotion World

Four Budget-Friendly Marketing Techniques for Startups

This article was written specifically for startups and companies in the early stages of their development. It provides four cost-effective means of marketing and advertising.

One of the most difficult challenges new businesses face is getting the word out that they exist and fulfill a need of the community. We preach the effectiveness of promotional items for raising awareness and increasing the community’s perception of the brand, so of course they’re on this list. But be sure to read the full article for the other three suggestions as well.

  1. Buy Promotional Items
  2. Social Media Marketing
  3. Blogging
  4. Email Marketing


Hat Tricks: Embroidery Digitizing for Caps

Now, before you go any further take a moment to review our article Everything You Need to Know About Embroidered Hats.

Great, now that that is out of the way we can get into ASI’s blog on embroidery and digitizing headwear. When you embroider a cap, there are a number of obstacles to overcome. However, if you order a customized cap from overseas it will be decorated before the panels are sewn together and you can pretty much do whatever you want with any sized logo.

The obstacles listed in this article are as follows:

Promo Marketing

Cotton Prices Could Reach Five-Year High Next Year. What Increased Costs, Environmental Impacts, and More Mean for Apparel

There’s been a lot of talk in the media lately about international trade laws under Trump. Combined with the increased popularity of tri-blends in athleisure apparel and the widespread use of hemp, the future of cotton is uncertain.

This article takes a deep dive into the fabric of our lives and what it means for the future of promotional items and our industry as a whole.

Do you have any predictions for cotton in our industry? We’d love to hear your thoughts in the comments.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Hatswork Round-Up: August 2, 2018


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