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https://hatswork.com/blog/2018/04/19/hatswork-roundup-logoed-merchandise/
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Hatswork Round-Up: April 19, 2018




Today, we're going to reflect on last fall's 1 catastrophic disasters 2. We'll also take another look at selling logoed merchandise into the non-profit industry 3 and 2018 headwear trends. 4

Miami New Times


Why Do Politicians Always Wear Baseball Caps During Natural Disasters? 5


If you'll remember, back in September we reported on how the promotional products industry was rallying to help victims of Hurricanes Harvey and Irma 6. This article came out around the same time, but I only recently came across it and just had to show you guys. Read it in full, you won't be disappointed.

Proforma


Does Logoed Merchandise Work for Fundraising? 7


We've talked a lot about the non-profit sector 8 and how they use promo hats to raise funds and demonstrate a willingness to invest in their donors 9.

This article looks at the effectiveness of logoed merchandise compared to other forms of advertising—print, digital, television, radio, social media 10, sponsorships, etc. as it pertains to the non-profit market 11.

  • 2% of recipients of logoed giveaways recall the product, advertiser, and message from items within the past two-year period.

  • Of the recipients of promotional products who were surveyed, 91% had at least one item in their kitchen, 74% in their work area, and 55% in their bedroom closet or storage area.

  • 55% of those surveyed kept their logoed items for one year or longer.

  • Brand impressions are considerably higher for logoed merchandise than conventional advertising.


Proforma


5 Promo Trends You Need to Know for this Year 12


As the promotional products industry evolves, so do our capabilities. This article is all about the trends for 2018 13 including retail-inspired products 14 and decoration techniques like screen printing 15, embroidery 16, heat pressing 17, water printing 18, and more.

Specific to headwear, we're seeing unique decoration placement such as sublimating under the bill 19, prints like camouflage 20, and performance fabrics 21.

  1. Brands

  2. Brand-Inspired

  3. Decoration

  4. Drinkware 22

  5. Socks


What is your favorite headwear trend for 2018 23? Let us know in the comments below. You can also follow us on Instagram 24 using the hashtag #hatswork.
Links:
  1. https://hatswork.com/blog/2017/11/13/womens-hat-tr ends-aw-2018/
  2. https://hatswork.com/blog/2017/10/12/hatswork-roun dup-promotional-space/
  3. https://hatswork.com/blog/2017/01/17/fundraising-f or-non-profits-part1/
  4. https://hatswork.com/blog/2017/03/20/womens-hat-tr ends-ss18/
  5. http://www.miaminewtimes.com/news/why-do-politicia ns-wear-hats-during-hurricanes-like-irma-and-harve y-9674082
  6. https://hatswork.com/blog/2017/09/07/hatswork-roun dup-hurricane-harvey/
  7. http://www.proformablog.com/does-branded-merchandi se-work-for-fund-raising/
  8. https://hatswork.com/blog/2017/01/23/fundraising-f or-non-profits-part2/
  9. https://hatswork.com/blog/2017/01/17/fundraising-f or-non-profits-part1/
  10. https://hatswork.com/blog/2018/04/30/pitching-prom otional-caps-entertainment/
  11. https://hatswork.com/blog/2017/01/23/fundraising-f or-non-profits-part2/
  12. http://www.proformablog.com/5-promo-trends-you-nee d-to-know-for-this-year/
  13. https://hatswork.com/blog/2017/11/27/mens-hat-tren ds-aw-2018/
  14. https://hatswork.com/blog/2017/03/27/mens-hat-tren ds-ss18/
  15. https://hatswork.com/blog/2016/07/11/screen-printe d-hats/
  16. https://hatswork.com/blog/2016/05/31/need-to-know- embroidered-hats/
  17. https://hatswork.com/blog/2017/08/14/heat-press-he adwear/
  18. https://hatswork.com/blog/2016/09/19/complete-guid e-headwear-water-printing/
  19. https://hatswork.com/blog/2016/04/18/introduction- cap-sublimation/
  20. https://hatswork.com/blog/2018/02/26/camouflage-ca ps-outdoor-sports-sector/
  21. https://hatswork.com/blog/2017/12/18/athleisure-ha t-trends-aw-2018/
  22. https://hatswork.com/blog/2017/06/19/selling-brand ed-caps-beverage-companies/
  23. https://hatswork.com/blog/2017/12/11/youth-hat-tre nds-aw-2018/
  24. http://www.instagram.com/hatswork
Post date: 2018-04-19 08:00:01
Post date GMT: 2018-04-19 13:00:01

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