Miami New Times
If you’ll remember, back in September we reported on how the promotional products industry was rallying to help victims of Hurricanes Harvey and Irma. This article came out around the same time, but I only recently came across it and just had to show you guys. Read it in full, you won’t be disappointed.
We’ve talked a lot about the non-profit sector and how they use promo hats to raise funds and demonstrate a willingness to invest in their donors.
This article looks at the effectiveness of logoed merchandise compared to other forms of advertising—print, digital, television, radio, social media, sponsorships, etc. as it pertains to the non-profit market.
- 2% of recipients of logoed giveaways recall the product, advertiser, and message from items within the past two-year period.
- Of the recipients of promotional products who were surveyed, 91% had at least one item in their kitchen, 74% in their work area, and 55% in their bedroom closet or storage area.
- 55% of those surveyed kept their logoed items for one year or longer.
- Brand impressions are considerably higher for logoed merchandise than conventional advertising.
As the promotional products industry evolves, so do our capabilities. This article is all about the trends for 2018 including retail-inspired products and decoration techniques like screen printing, embroidery, heat pressing, water printing, and more.