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Hatswork Round-Up: February 1, 2018




Today, we're looking at how one business tycoon has made hats work by using them as a promotion to raise money for his latest business venture.

We'll also touch on promotional products for universities 1 and trade shows 2.

Newsweek


Elon Musk Does a Donald Trump, Starts Promotion by Selling Hats 3


We've spent a lot of time analyzing the MAGA 4 hats Trump 5 used for his 2016 presidential campaign 6. Elon Musk 7 took note of headwear's branding success and started selling The World's Most Boring Hat to advertise his new business venture, The Boring Company 8.

Each one is a plain black baseball cap with The Boring Company's logo embroidered 9 in white on the front.

The Boring Hat was launched in March of 2017; Musk has since announced that he has raised over $700,000 10 because of it.

Promo Marketing


How One Distributor Turned a College Deal into Repeat Business 11


This article is all about how one distributor turned a single promotional products order for a university 12 into a significant portion of her business.

Linda Mellin, owner of American Printing & Promotions 13 answers the following questions:

  1. Can you tell us about a promotion you think was one of your best?

  2. What did you like about this particular promotion?

  3. Did you run into any trouble in this promotion? If so, how did you overcome the problem?

  4. Do you have any advice for distributors looking to do a similar promotion?


Proforma


Four Tips for Trade Show Giveaway Success 14


We spend a lot of time discussing the importance of promotional products at trade shows 15. This article suggests a method of selecting the perfect product to giveaway. Show potential customers that you C.A.R.E.

  1. Category

  2. Appropriate

  3. ROI

  4. Entertainment


Which hat do you think does the better job of branding, in other words, which hat works—Trump's 16 MAGA hat or Musk's Boring Hat 17? Let us know your vote in the comments below. You can also follow us on Instagram 18 using the hashtag #hatswork.
Links:
  1. https://hatswork.com/blog/2017/02/13/selling-caps- college-campuses/
  2. https://hatswork.com/blog/2018/01/15/promotional-h eadwear-technology-market/
  3. http://www.newsweek.com/elon-musk-boring-company-h at-fundraiser-687425
  4. https://hatswork.com/blog/2017/12/14/hatswork-roun dup-promotional-merch/
  5. https://hatswork.com/blog/2016/08/08/presidential- promotional-products/
  6. https://hatswork.com/blog/2017/10/19/hatswork-roun dup-merch/
  7. https://hatswork.com/blog/2018/01/04/hatswork-roun dup-hat-promos/
  8. https://hatswork.com/blog/2018/01/04/hatswork-roun dup-hat-promos/
  9. https://hatswork.com/blog/2016/05/31/need-to-know- embroidered-hats/
  10. https://hatswork.com/blog/2018/04/16/targeting-pro motional-hat-sales-financial-market/
  11. http://magazine.promomarketing.com/article/one-dis tributor-turned-college-deal-repeat-business/
  12. https://hatswork.com/blog/2017/02/13/selling-caps- college-campuses/
  13. http://www.printingandpromos.com/
  14. http://www.proformablog.com/four-tips-for-trade-sh ow-giveaway-success/
  15. https://hatswork.com/blog/2017/11/30/hatswork-roun dup-branded-apparel-2/
  16. https://hatswork.com/blog/2017/09/07/hatswork-roun dup-hurricane-harvey/
  17. https://hatswork.com/blog/2018/01/04/hatswork-roun dup-hat-promos/
  18. http://www.instagram.com/hatswork
Post date: 2018-02-01 08:00:55
Post date GMT: 2018-02-01 14:00:55

Post modified date: 2018-05-14 16:50:09
Post modified date GMT: 2018-05-14 21:50:09

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