Hatswork Round-Up: December 21, 2017

December 21, 2017 - By Emily Potter

In today’s Round-Up, we’re taking another look at promotional headwear trends.

We’ll also look at how one community is knitting newborn caps for a good cause, and how to use promotional headwear to onboard new employees.


Hot Accessories A-Head: Promotional Headwear

You already know that promotional headwear gets an average of 3,136 impressions during its average 7-month lifespan. This article takes expert opinions on hat trends from Outdoor Cap, Cap America, and Paramount Apparel.

Both meshbacks and dad hats are making a huge comeback in the promotional space. Trendy designs including chambray and heathered fabrics as well as hot neon colors can turn a plain ball cap into a high-quality piece of marketing material.

Making sure to choose a quality item is critical. For headwear, the decoration is secondary. If you don’t help your customers select a well-made, comfortable cap with a decent fit, then no one will want to wear it, no matter how many pieces are given away.

Parsons Sun

Library Partners with KCSL for Baby Caps

Promotional headwear makes a statement. But it doesn’t always have to be a cap branded with a company’s logo. Hand knitted caps can serve as their own campaign as we saw in January with the pink hats at the Women’s March.

Parsons Public Library is partnering with the Kansas Children’s Service League (KCSL) and the National Center on Shaken Baby Syndrome in the Period of Purple Crying campaign. Local crafters are encouraged to knit or crochet purple baby caps that will be donated to newborns to raise awareness for Shaken Baby Syndrome.

Last year, the library collected 1,400 caps. This year, the goal is 7,000.


How to Create an Awesome Employee Welcome Kit

In the past, we’ve looked at outfitting your employees with promotional apparel and uniforms. But this article is all about welcoming new employees during the onboarding process with branded hats and other gifts that represent your brand and will be useful to the recipient.

  • Capture employee culture.
  • Meet employees where they are.

What’s your favorite current hat trend? Tell us in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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