Hatswork Round-Up: July 13, 2017

July 13, 2017 - By Emily Potter

Today, we’re proud to announce Hatswork was selected as a finalist for the 2017 Content Marketing Institute (CMI) Awards! We’ll also look at SAGE’s own bestseller book list for sales people. Finally, we’ll discuss what to expect and plan for when you’re preparing for your next promotional event.

Content Marketing Institute

2017 Awards Finalists and Winners

Hatswork is so proud to announce that we were selected as a finalist for the 2017 CMI Awards!

You can find us listed under the Best Content Marketing Program in Manufacturing category. Thank you to all of our readers for helping make Hatswork a successful resource!

We also won the 2018 PPAI Gold Pyramid Award in the Technology Category!


4 Books Every Salesperson Should Read

If you’re a promotional product distributor, business owner, or salesperson of any kind, this blog is for you. SAGE offers a list of four must-read business and self-help books for our industry to help you reach your full sales potential.

  1. The Speed of Trust: The One Thing That Changes Everything by Stephen M.R. Covey
  2. The Accidental Salesperson by Chris Lytle
  3. Smart Calling by Art Sobczak
  4. Think and Grow Rich by Napoleon Hill & Ben Holden-Crowther

Easier Lifestyle

What to Consider When Planning Your Next Promotional Event

We’ve spent a lot of Round-Ups looking at the ins and outs of the trade show circuit, and today is no different. However, this article offers tips for planning any promotional event, not just trade shows.

Whether you’re working on an exhibition or even a local community event, make sure you pay close attention to these four details:

  1. Your Budget
  2. Event Staff
  3. Potential Customers
  4. Follow Up

What’s your favorite business book? We want your recommendations! Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Caps for the Construction Industry


Hatswork Round-Up: July 6, 2017