Hatswork Round-Up: July 27, 2017

July 27, 2017 - By Emily Potter

In today’s Round-Up we’re looking at trends for performance apparel, headwear, and promotional gifts.

We’ll also take another look at selling caps into the construction industry.

Promo Marketing

A Running Start: Tips for a Winning Performance Wear Promotion

This article is all about performance driven fabrics in the promotional apparel industry. With headwear, there is everything from moisture wicking fabrics, cooling fabrics, UV-resistant treatments, and more. Athletes and fitness aficionados especially appreciate these details. If you sell to teams or gyms, consider pushing performance hats.

The blog is split into the following three details of performance driven promotional apparel:

  1. Fabric Detail
  2. Climate Control
  3. Decorating with Care

Biz Community

The Gift that Keeps Giving

Promotional gifts were ranked highest by consumers across all generations as the most effective advertising medium.

This article offers four trends making waves in the promotional gifts market including total customization, often used in headwear, and lifestyle gifts consumers will want to use during their leisure time, like baseball caps.

  1. Tactile
  2. Sophisticated Customization
  3. Virtual Reality Glasses & Tech Products
  4. Lifestyle

Design Hill

Top 10 Promotional Gifts for the Construction Industry

Last week, we published our first article on selling caps into the construction industry. This article looks at some statistics on promotional gifts and lists 10 options relevant to the market.

Promotional gifts are capable of earning more than 500% of referrals when compared to sending a request letter. 71% of survey respondents said they carried their promotional gifts with them daily.

  1. Construction Hats
  2. Heavy Duty Tape Measure
  3. Clip-On Safety Flasher
  4. Construction Cone Stress Reliever
  5. Flashlight Keychain
  6. Tumblers
  7. Excursion Duffel
  8. Pocket Sized Spiral Jotter Notepad
  9. Coolers & Lunch Bags
  10. Wrench Pen

What are your thoughts on selling caps into the construction industry? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


How to Sell Caps to Independent Contractors


Hatswork Round-Up: July 20, 2017