Hatswork Round-Up: February 9, 2017

February 9, 2017 - By Emily Potter

In today’s Round-Up, we’re discussing marketing budgets and guerilla strategies to supplement your promotional products. We’ll also look into 3 different decoration techniques: Screen Printing, Direct-to-Garment (DTG) Printing, and Sublimation.


Marketing Budgets Set to Rise

This article cites a semi-annual Chief Marketing Officer (CMO) Survey conducted and released by Duke University saying among other things, corporate marketing budgets are expected to increase an average of 8.7% in 2017.

There is a correlation between an increased budget and an increase in promotional product spending, so get ready for a surge! For detailed numbers, check out the full article.


Get Creative with Guerilla Marketing

Guerilla marketing, like guerilla warfare, is unexpected, abrupt, coordinated, and effective. It is a way of creatively and thinking outside the box of ways to reach your audience and make an impact without breaking the bank. Start by asking yourself 2 questions:

  • What is the goal?
  • Who are we targeting?
  • How are we most likely going to catch their attention

In many ways, promotional products can effectively complement a good guerilla strategy.

Beyond the Blank

DTG vs Screen Printing

This article discusses the basics of 3 decoration techniques: Screen Printing, DTG Printing, and Sublimation. For details, check out the full blog post.

Screen printing is the act of forcing ink onto a surface through a prepared screen of fine material so as to create a picture or pattern.

DTG printing is essentially using a printer to print text or images directly onto fabric.

Sublimation occurs when a digital design is printed with sublimation ink and paper then imprinted onto the fabric with the use of a heat press.

Do you agree that overall marketing budgets are increasing? Have you experienced any successfully, intriguing guerilla strategies? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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