Hatswork Round-Up: July 28, 2016

July 28, 2016 - By Emily Potter

Join us today as we take a quick peek into the oldest hat manufacturer in the nation. Following our ASI Show Chicago recap on Monday, we’ll also be discussing some trade show tips and tricks for promo products and takeaways from the 2016 PPAI Expo.


Inside America’s Oldest Hat Factory

This short video shows the ins and outs of the oldest hat factory in the United States, Bollman Hat Company. The factory is located in Adamstown, Pennsylvania. Bollman Hat Company first opened in 1868 and still uses 80-year-old machinery. For more information, watch the tour of the factory.


Swag 101: Trade Show Giveaways and Promotional Products

Staples offers 4 key factors to consider when selecting promotional products in this article geared around Trade Show freebies.

  1. Brand Alignment
  2. Audience Value
  3. Durability
  4. Price

Having the right items to give away at trade shows can really do wonders to set your booth apart. Additional tips in this post include having a well-trained booth staff and ordering promo products early to ensure you don’t miss any important deadlines and they turn out exactly how you want them.

Delta Marketing Group

2016 Promotional Products Trends to Inspire Your Marketing

According to Delta, there were 5 major promotional product trends that stood out at this year’s PPAI Expo in January.

  1. Cheap promo products are out.
  2. Environmentally friendly products make people feel good about your company.
  3. It’s all about packaging and presentation.
  4. Technology promo products are making a big impact.
  5. Promo products are important for an overall marketing strategy.

One strategic tip Delta offers is to provide certain promo items “free” to anyone who visits your booth and use bigger ticket items as lead generation tools to acquire contact information.

Do you recall anything in particular that stood out to you at any trade shows you’ve attended recently? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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